strategy @initiativeww | prev. @channel9 @afl | fan of @evertonfc, @the_IPA and full tracksuits in public
Jul 31, 2020 • 13 tweets • 4 min read
A thread, on why the strategy deserves as much praise as the editing in THAT Nike ad
Two months ago, the Head of Strat at W+K told @onstrategy1 about the tension between elite athletes and everyday athletes.
[side note: this was a brilliant interview, on an even more brilliant show. listen to them all - @OnStrategyUs]
Apr 16, 2020 • 11 tweets • 3 min read
The 10 stages of advertising during coronavirus.
As told through Simpsons quotes.
1. The 'we are here for you email'