How to Actually Scale an E-Com Brand in 2026 🧵
(tactics from COVID don’t work anymore, here’s why) Reason #1: Consumers Have Less Money

Consumers are simply more constrained than they were a few years ago.

Rising costs, tighter budgets, and economic uncertainty mean people think longer before buying.

Impulse purchases are rarer.

Discretionary spending is more intentional.

Brands that rely on urgency or hype alone struggle, because the buyer now asks:
“Do I really need this right now?”

Scaling in 2026 means respecting that hesitation, not fighting it.

5 ways to get people to buy WITHOUT running a sale 🧵 1. "Back in Stock”

This angle always prints.

It implies high demand and scarcity without discounting a thing.

You can even use it if your product didn't actually go out of stock. Just don't abuse it.

I redesigned ButcherBox For Pets' welcome flow.

Here's everything I changed 🧵 Here was their welcome flow before.

Main things I felt could be executed better:

- Premium design to justify the premium price

- More emotional selling (these are people's dogs... they buy off emotion)

- More social proof

Keep reading...

Email marketing for subscription brands is a COMPLETELY different game.

And most brands are fucking it up badly and causing churn that will silently kill the business.

Biggest subscription program mistakes and fixes 🧵 The first thing to fix is STOP sending so many damn campaigns to your product subscribers!!!

Every email someone receives from you is a subtle reminder they’re getting charged.

Drop the campaign frequency, only send 1-2x per month.

Here’s an example of a brand’s subscriber cancellations they were getting on their campaigns:

These brands mastered email pop-up forms.

A thread: 🧵 Grüns nails the multi-step popup.

First they ask what problem you're trying to solve (gut health, energy, etc). Then email. Then phone with "finish signing up to activate your 52% off."

The quiz question gets micro-commitment before asking for anything. Smart.

Calvin Klein, Alo, and Birkenstock are all stuck in 2015.

2015 marketing doesn't convert in 2025...

Here's how I'd redesign their marketing campaigns to actually convert the modern customer 🧵 This email from Calvin Klein opens with a shirtless model and hide the discount code in a tiny font.

While these emails look "nice", they're loosing tons of revenue because they have to work to find the offer.

Email is still the undisputed king of profitability going into 2026.

We increased this brand's email revenue by 400% this year (literally 44% of their total sales).

Here are 11 of the "Winning Angles" we used to get these results: 🧵 The "Enemy Ingredient" Angle (The Black Stuff)

Headline: "What's hiding in your soap?"

Most generic bars are packed with chemicals you can't pronounce.

We didn't just say "we are natural." We used an infographic to show the enemy (fillers/junk) vs. us (olive oil, coconut oil).

Steal this: Define a "villain" for your brand. Then show why you're different.

You're about to waste the biggest revenue week of the year because you forgot to update your flows.

While you're busy planning campaigns, your automations are silently killing conversions with outdated offers and 24-hour delays.

Your competitors already updated theirs. Here's our exact BFCM flow strategy: To win BFCM, you MUST change is your pop-up.

You're about to get more site traffic than any other time of the year. This is your biggest list growth opportunity.

But if you're still running that generic "10% off for signing up" pop-up, you're leaving thousands on the table.

Hexclad didn’t become a $300M brand by accident.

Here I've broken down their whole funnel.

Learn from it, steal from it, and they may convince you to buy some pans in the process 👇 First, let’s talk about their ad strategy.

They’re currently running 790 ads live on Meta, targeting different people based on their journey stage.

For new audiences, Hexclad sends traffic to educational landing pages or listicles.

For middle and bottom of funnel, they drive straight to the PDPs.

During seasonal sales, traffic is pushed to specific sales landing pages.

So, every ad they send out is for a specific audience in mind, with its own landing page tailored to their experience.

Instead of just sending everyone to their homepage. Don’t do that.

Here's everything I know about email marketing

Scroll below Most would try to sell this all for $997

Just show this post some love and that will be enough for me

Paid ads have destroyed businesses.

Meanwhile I've generated over $12,000,000 without sending a dime to Facebook.

This thread breaks down everything you need to know about email marketing to do the same.

🧵 Facebook ad prices are higher than ever.

And I hate to break it to you...

But they're not going down.

With cost per acquisition (CAC) increasing, your customer life time value (LTV) is more important than ever.

The easiest + cheapest way to do this is through email marketing.

Ecom brands lose $250k+ a year by spamming their email lists with sales / promotions etc.

STOP IT

Here are 9 educational email types (with examples) that will save your list and bring in the dough.

🧵 But first, why should you have less sales?

You'll make your real sales do crazy numbers.

You won't annoy your list.

You'll stand out in the inbox.

You'll better deal with objections before purchases.

And you'll differentiate yourself as a value-driven brand.

Most of you guys overcomplicate outreach, when in reality it's dead simple.

Here's everything I do to land $5k+ clients:

🧵 You always hear it so I won't go too in death... but you need to understand your ICP (Ideal Customer Profile).

Where do your ideal prospects hang out on?

LinkedIn? Social Media? Twitter? Email? Job boards?

What are their biggest struggles? Etc.

Paid ads can destroy your business.

Here's how you can make up to 50% more revenue without sending a nickel to Facebook, Tik Tok, etc for paid ads.

BTW I'm an email marketer who has generated $8m + for ecom brands.

🧵Bookmark this 🧵 Literally all you need to do is set up the 5 core email marketing flows and send 2-4 campaigns per week .

Here's what I was able to do for a client in only 90 days:

I started my email list 3 weeks ago with nothing.

Today I have:
- 200+ subscribers
- 15+ emails written
- Just made my first dollar

Here's how I did it:

🧵 Why start a list in the first place?

To funnel Twitter followers into a more intimate content stream.

It's easier to make sales when people are closer to you.

The only thing is I have nothing to sell... so how did I make my first $ the other day?

I'll get into that shortly.

I generated $50k for a client in 2 days (email).

How?

Following my go-to copywriting framework:

🧵 The P.A.S.T.O.R method.

It's an acronym... don't worry I'm not a missionary.

P: Problem
A: Amplify
S: Solution
T: Transformation
R: Response

Let's go over each one:

The essential email flow EVERY business needs.

Even a monkey behind a screen could generate $100,000+ with this flow.

Here's MY EXACT outline w/ examples.

This is typically hundreds of $$$ so take advantage!

🧵 It's the Welcome Flow... duh

Typically 3-4 emails offering a coupon upon signing up for an email list.

I take it a little bit deeper to really nurture the list and make sure we get as many purchases as possible.

Tried, true, and tested.

Let's get into it!