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MM
It's all one big experiment.
Feb 11, 2019 15 tweets 3 min read
You ever heard of Fortnite? Of course not. "Twitter chest-pounding alphas" have no idea what this huge cultural trend was. Now, with that out of the way...

Let's talk money.

[Copywriters/marketers/freelancers will definitely appreciate this insight.] Fortnite was a game made to capitalize on a new category within the gaming community. That category was the "Battle Royale." In short...

It's 100 people thrown onto an island and last man standing wins.

Cool, right?

Well, this little game was released for free...
Nov 10, 2018 4 tweets 1 min read
LOOK -- This Is A $497 Tip.

Anyone who is spending money on advertising is a potential client. You see that?
Sep 12, 2018 6 tweets 1 min read
"People identify themselves by their behaviors." - Dan Kennedy

So many implications with this statement.

You ready? Once a buyer always a buyer.

Once someone buys from you, it becomes easier for them to buy again.

Because, in their mind they identify themselves as a buyer so they want to remain consistent with that identity even if they don't realize it.