I read a lot.

Here's a thread of the books I recommend most often for anyone in marketing, writing, communications, sales & related fields. //🧵 📚 Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
👤 Ann Handley / @MarketingProfs
🔗 amzn.to/3tit4Fe

I get asked a lot why content isn’t performing.

There’s lots of potential reasons. But here’s some possibilities.

🧵 thread... Sometimes there’s just no audience for your content pieces.

Maybe you niched down too much, but more likely you didn’t niche down enough. (“For everyone” means it’s not for anyone.)

You don’t need more content.

You need to do more with the content you already have.

Steal this content repurposing process to extract maximum value out of your content... 🧵 Repurposing content is great for multiple reasons:

+ It increases your content’s reach

+ It extends the content's life

+ It increases the return on the time spent creating it

And yet...

When a pandemic kills your book launch plans, you’ve got to get creative.

Here’s the guerrilla marketing tactic I used to get hundreds of thousands of impressions for very little effort.

/THREAD 🧵 Background: I spent much of 2019 writing my first book, "The Content Fuel Framework: How to Generate Unlimited Story Ideas."

I was pregnant. It was hard. I had actual nightmares that I would have to finish the manuscript while in labor 🤦‍♀️