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Andrey Boborykin Profile picture
Andrey Boborykin
@mediaborscht
I write about media vs platforms, local media survival, deplatforming russia / CEO @ukrpravda_news + growth hacking 🇺🇦 local news @mediadvpt
Nov 22, 2022 • 21 tweets • 5 min read
Facebook VS Ukrainian media, a new report (🧵)

tldr: almost of half of Ukrainian independent local news pages have some sort of ban or limitation on Facebook - a new study by @mediadvpt 1/ Long time no see, fellow kids. Came back here after a break to share the most recent findings on the state of Meta news partnerships in Ukraine with a special focus on independent local news.
May 17, 2022 • 24 tweets • 7 min read
So, how’s RT and Sputnik doing? Banned, but surprisingly still getting a ton of engagement, 🧵 1/ It’s mid-May and I couldn’t wait to do a follow up to the previous post and check in on two biggest Russian propaganda websites - RT and Sputnik - two months into being shadow-banned on major tech platforms.
Apr 22, 2022 • 27 tweets • 11 min read
I’ve been getting lots of great and valuable feedback regarding my previous threads on Facebook in Ukraine. So a new one on a bit different topic.

How Facebook and Google facilitated the growth of global Russian propaganda machine, a 🧵 1/ Early during the war the tech platforms were rather quick to deplatform the Russian state-funded projects: Sputnik, RT, NTV, Russia 1 and so on. protocol.com/entertainment/…
Apr 17, 2022 • 27 tweets • 7 min read
Facebook in Ukraine, a 🧵.

Recently, I've read this @CodaStory piece about tech platforms and information war, which is a good one, but as many stories like that lacks the Ukrainian media perspective. So let me add more to this. codastory.com/authoritarian-… 1/ First of all, I write this from my own experience managing some of the biggest Facebook publishers in Ukraine (@suspilne_news, @ukrpravda_news) and operating numerous Facebook-focused international media projects, as well running small indie initiatives on my own.
Mar 11, 2022 • 17 tweets • 3 min read
However hard, I think it's time for me to get back to some media writing. So, a thread on the media situation in Ukraine. (I'm still the worst Twitter user here, so sorry for probably not doing it the right way). 🧵 1) Let's start with DISTRIBUTION. Most organic media traffic in Ukraine comes from Google's products - search, discover, news - and Facebook. Proper direct traffic, when people actually type your website into the browser exists only for media outlets that are 10+ years old.