GP & GTM Advisor to B2B SaaS at @HypergrowthP. Ex SVP, Marketing @auth0. GSDer 📝. Infinite learner 🤓. Software Engineer at ❤️. Read my story @ https://t.co/C4uzOXttVc
Oct 14, 2022 • 10 tweets • 2 min read
1\
Everybody talks about how important it's to be data driven and use data to create and execute experiments.
But there's a secret that nobody tells you about. Your experiments' success depends from your gut feeling and creatity.
Follow me on the thread to learn why 👇
2\
When you experiment you use data for multiple things, mostly focused on:
a) Using qualitative and quantitative data from research to come up with potential experiments based on data
b) Using data to learn from the experiment and iterate
Oct 12, 2022 • 14 tweets • 3 min read
1\
Years ago @auth0 stopped growing in pipeline, talk to sales, and signups.
we had to change what the marketing team was doing for 6 months to get us back on track.
It was a hard decision to make but tough times (like now) require bold decisions.
Read the story 👇
2\
Thanks to looking at our previously set plans and goals, we realized that if we continued the path we were at we weren't going to hit our revenue number for the year and continue double revenue.
We knew we had to make a big change to correct the ship.
