In recent days we’ve seen another “apology” in NZ from a church leader (Arise) in which abuse/trauma was propagated under their leadership. #megachurch I’ve found the work of @wademullen helpful in understanding the tactics of institutional apologies. wademullen.substack.com/p/what-ive-obs… In particular, he looks in this article at excuses dressed up as apologies. I’ll include a few excerpts in his words: E.g “It was never our intention to…” … Words like “mistake, blunder, and mishap” are used when the institution is seeking to deny ill-intent.”