if you're not investing in organic social (even if you think your product isn't ready) you're leaving money on the table.
4 reasons why: ⬇️
1. organic social isn't just posting content—it plays an increasingly important role as the first touch point & face of your brand
at @safara_travels, people aren't booking hotels every day but they are scrolling social—it's our way to stay top of mind for when they want to book
Mar 6, 2023 • 6 tweets • 2 min read
rituals are the ultimate hack to boosting your startup's community engagement. why & how ⬇️
1. what is a ritual?
rituals are community activities performed daily, weekly, monthly, yearly, etc.
the key point is that these activities are done in the same way every time.
Jan 12, 2023 • 7 tweets • 3 min read
if you didn't already know, hotel booking is very outdated. here's how we're shaking things up at @safara_travels (and why you should care) ⬇️
1. you earn a simple & flat 10% back at over 1 million hotels on Safara—a unified loyalty program that works across ALL hotel brands
rather than pocketing the commission we earn on your booking, we give the majority of it straight back to you 💰
Sep 29, 2022 • 7 tweets • 4 min read
my list of free (& sometimes slept on) sites to supercharge any startup's marketing:
answerthepublic.com - see what your audience is searching for/looking for
searchmy.bio - IG bio search for lead gen, users, influencers
copy.ai - generate new marketing copy in seconds with GPT-3
Sep 28, 2022 • 7 tweets • 1 min read
here are some things you should know about building community for startups:
1. community is a structure for value generation—it takes more than just an empathetic leader or irl events to build community, it requires designing/creating space for members to help each other out
audience: you help members
community: you help members help other members
