Mike Pavlish - The Home Run Copywriter Profile picture
I write landing pages, sales letters and videos for health & other products/srvcs that crush & make fortunes. $810 million sold. https://t.co/OTZnJwjUGU
Jul 16, 2023 20 tweets 3 min read
To have ad, sales letter, or landing page that is a big winner, you need an edge.

Using the power of Unspoken Desires will give you this edge.

Unspoken desires are customer benefits and desires that are NOT found by using regular market research methods, yet these (THREAD) are among the most powerful motivating reasons people buy a product or service.

These desires can be too embarrassing for a person to admit in public or on a survey, they are not always politically or socially “correct”, they do not make the customer look like a perfect person