Freelance writer ➡️ Content director. Tweets: writing, marketing, and building a content career. Loves: family, fur babies, books, music, hiking. 🏔📚🎹
Apr 5, 2022 • 6 tweets • 1 min read
I led a team that scaled a company's website traffic from 100k to 1+ million organic sessions per year.
The best part: we maintained and improved conversion rates along the way.
5 lessons I learned about building a content marketing strategy that impacts the bottom line, a 🧵
1/ Bottom of funnel comes first.
Traffic is not priority #1. Instead, focus on improving existing conversion rates.
What do visitors need to know to decide to buy? Comparison pages can be a goldmine. There won't be a lot of keyword volume (and that's ok! be brave).
Dec 3, 2021 • 12 tweets • 2 min read
10 years ago, I started freelance writing with zero marketing or SEO knowledge.
Last year, I was promoted to Content Director and 10x'ed my income from year 1.
Here are 10 career growth lessons I learned over the past decade 👇
1/ Always do what you say you will do.
Following through/being consistent sounds simple. It's a lot harder to actually do. By committing to this, you maintain a realistic outlook on what's possible given the resources and time you have. It keeps you grounded and sets you apart.
May 3, 2021 • 8 tweets • 2 min read
"Can you help me rework my content strategy?"
Sure, I just have a *few* questions.
The 🧵 of 27 questions I ask when I build a content strategy:
(Only 5 are content-specific!)
1. Why do you exist? (The company, not them as a person )
2. Who needs you, and why?
3. How are you different than any other company that does XYZ?
4. Who are your top competitors?
5. What is your top product/service (and how much do people pay for it)?
