1/ The human brain is an imperfect machine.

Here are a few common illusions and cognitive traps that advertisers, marketers and propagandists will use to persuade you of things 👇 2/ SOCIAL PROOF: when you are presented with a "consensus" on an idea, you are more likely to believe that the idea. E.g. when a political party shares polls showing that they're in the lead 📊

en.wikipedia.org/wiki/Social_pr…

Whoa, Turkey, chill Meanwhile in Finland

After spending a year giving virtual talks, I wanted to share a few tips on shouting into the void - some my own reflections, others bestowed upon me 👇 🗣️ Don't start your session with "Can you all mute yourself".

It's a stifling way to start a discussion. Instead, tell everyone to open their mics for 5 seconds and say hello. It's chaotic, energising and funny - and reminds everyone to mute themselves anyway.

1/ What happens to your brain when you're lied to?

A short thread based on @mkonnikova's "Trump's Lies Vs Your Brain", 2017 👇 2/ People see the world in two steps, according to Harvard psych Daniel Gilbert (1991):
danielgilbert.com/Gillbert%20(Ho…

Step one, we automatically accept the lie, even briefly. One must accept it to understand it.

Step two, verification. We process the information to accept or reject.

In 1995 Umberto Eco wrote "Ur-Fascism", where he listed 14 features of fascism.

"These features cannot be organised into a system; many of them contradict each other... But it is enough that one of them be present to allow fascism to coagulate around it."

Here they are 👇 1. "The cult of tradition", characterised by cultural unity, even at the risk of the culture contradicting itself. All truth has already been revealed by tradition - therefore no new learning can occur, only further interpretation and refinement of tradition.