This 65-year-old legendary makeup artist is behind a million-dollar DTC brand.

Bobbi Brown's Jones Road Beauty clocked $60M in yearly sales in just 3 years.

A "clean" cosmetic brand that went viral on TikTok multiple times.

The story of how she did It 🧵 @justbobbibrown Jones Road Beauty started in 2020 and has/had:

• $20M sales in 1st year
• 120K+ emails in 2022
• 420K Instagram followers
• 1st viral Tikok 1M+ views in 24 hrs
• 470K+ Tiktok followers combined (Jones Road + Bobbi Brown)

This guy created the world's 1st ever, fully transparent fashion brand.

Michael Preysman made a ~$ 500M+ fashion brand with no industry experience.

Everlane is doing ~$250M+ yearly sales despite asking customers to buy less.

The story of how this Sharma Brands client did it 🧵 Everlane raged against fast fashion and in 10 years, has/done:

- Made $100M+ in sales in 6 years
- 1.5M+ customers in 143+ countries
- 1.7M+ social media following

Michael was even listed in Forbes "30 under 30" for "reinventing retail & e-commerce”

Let's dive👇

These 2 college roommates & dropouts made a $100M D2C brand.

Jake and Kramer made luxury accessible with MVMT.

MVMT has sold 1.5M+ watches and has a 5M+ social media following.

The story of how they did it🧵 With MVMT, Jake Kassan & Kramer LaPlante:

- Made the 1st watch brand to sell solely online
- Sold the co. for $100M in 5 years
- Made it to Forbes 30 under 30

From CNBC to the NY Times, everyone has covered them.

Let's dive...👇

Aaron Krause raised $200K from Lori Greiner.

With it, he made a $300M business out of a sponge.

His company Scrub Daddy does $100M+ yearly sales and 4M TikTok followers.

A breakdown of how he did it🧵 Scrub Daddy aired on Shark Tank in 2012 and since then, it has:

- Became the show’s "most successful product"
- Increased its valuation by 300X
- Got Sales Growth rate of 30%
- Sold more than 10M units

Let's dive in.....

He raised $3M in funding with just an idea and a presentation.

In 2 years, his company passed $8M in revenue.

Now, they're making over $100M as a sustainable outdoor gear brand.

The story of how Davis Smith built Cotopaxi 🧵 Davis founded CotoPaxi in 2013, with a mission to prove that capitalism could be used to uplift others.

Since then CotoPaxi has:

• Grown to over 300 employees
• Assisted around 3.5M individuals living in poverty
• Doubled sales from 2021, and surpassed $100M in revenue.

There are good ad campaigns.

Then... there are epic ad wars between brands.

A thread on the Top 8 Creative Print & Billboard Ad Wars 🧵

1. TUBI (the free platform) taking a dig at Netflix @Tubi 2. Axe brutally roasted Old Spice

In 2010, investors laughed at her business idea.

By 2015, she turned it into a $100M empire.

And 4 years later, she sold her haircare product business for $255M

The story of how Alli Webb made millions out of nothing but hot air 🧵 In March 2010, Alli started the first Drybar saloon with her brother.

Since then
• Scaled to 4K employees and 150+ salons
• Product line acquired by Helon of Troy ($255M)
• Salon franchise rights acquired by WellBizz (undisclosed)

I've helped launch brands like Feastables, Jolie, and Cadence.

These have generated $100M+ in revenue.

I will teach you how to hit $1M in 2 years, my 12 years of experience, in 5 minutes 🧵 Crossing $1M in revenue is a milestone seen as a hallmark for future growth.

There is no way you won't hit a million if you follow this thread step by step.

It's hard, but doable.

I promise.

Black Friday is in 10 weeks.

So @Moizali & I spent one hour discussing the best black friday strategies.

We're responsible for $100M+ in online revenue, so we're not f*****g around.

Here are 5 strategies to cash out $1M+ during BFCM weekend 🧵 Black Friday Cyber Monday (BFCM) is a game of Merchandising & Attention

Merchandising is how you:

• Select & display products
• Price them
• Position the messaging

Attention is a competition on who communicates the BEST offers through copy, ads, LPs, emails, etc.

Kim Kardashian isn't just a celebrity.

Over the last 15 years, she's launched 10+ businesses.

And her latest is valued at $4B.

She uses a tactic called outrage marketing, and it works every time.

Here's the breakdown of what she does exactly🧵 In 2019, Kim launched her clothing brand SKIMS. They hit $2M in revenue in a few mins!

In 2022, revenue hit $500M and is set to touch $750M this year. That's some astronomical growth.

No wonder SKIMS is valued at $4B.

From burning $30M for a freaking space jump to hiring po*nstars for ads

Here are 10 brands that threw marketing textbooks out the window.

1/ Redbull's Space Jump:

This guy skydived from space in 2012, breaking the sound barrier. The team invested 2 years to pull this off. Back in 2012, they scored big:

• About 8M concurrent YouTube views
• Around 3.1M tweets
• A world record
• A lasting "extreme" brand image

Now imagine the impact if they did something similar in 2023. 🚀

In 2019, he started a side project with $3000.

In 2022, the brand hit $150M in yearly revenue.

Bootstrapped. Profitable. The fastest-growing DTC brand ever.

These are the 6 levers of their hyper-growth that you can replicate in your business 🧵 Meet @RyanBartlett, the CEO & co-founder of True Classic.

The apparel brand has 12+ kinds of menswear available in 190+ countries.

And they crossed 2 million orders and $250 million in sales in three short years!

(skip to tweet #8 for the levers)

To celebrate 27 years as an e-commerce guru and all around internet hater, I've written a thread to educate the ignorant on the basics of online retail.

Here's my comprehensive list of 27 reasons your e-commerce website is a f*cking disappointment 🧵 1. Slow loading speed

I've been served an ad. I click on that ad. I'm excited to learn more about this product that hypothetically solves my "problem."

If your page takes more than .5 seconds to load, I'm bailing on the entire thing and never interacting with your brand again.

You've probably never heard of Aritzia, but your girlfriend definitely has.

This is because they've built an incredible brand by staying laser-focusing on celeb and influencer content.

And it's all because of their secret "high-low" method.

🧵 For its first 29 years, Aritzia was a brick-and-mortar business.

But, after the financial crisis, executives wanted to diversify the company's revenue streams.

So they spun up an e-comm storefront in 2013 that quickly became successful.

That is, until 2020.

Good content can make or break a brand.

That's why they say, "Content is king."

But... so is cash.

Sometimes you need content, but you DON'T HAVE cash.

I've been in the same position many times (it's normal!).

Here is "The Broke Man's Content Playbook". 👇 1. Have a good designer.

Off the bat, I know this sounds wacky, but package design is key to standing out from the crowd.

Imagine you were walking through a grocery store and saw these two bars. Which would you catch your eye, the left or the right?

After selling his shoe startup, Ryan Babenzien couldn't stop thinking about one theme that had defined his career.

Two years later, he took that idea and founded one of the most successful CPG companies of the past decade.

This is the story of Tiktok's favorite shower head 🧵 Ryan had always been a sneakerhead, but his early career was actually in the entertainment industry as both an agent and a manager.

During this time, he found himself consulting for several streetwear and apparel brands.

Last week in Los Angeles, I had 1 lunch and 2 dinners with CEOs of fast-growing consumer brands.

They'll do $275M, $10M, and $30M in revenue, conservatively, this year.

These were my takeaways: You have to have a killer product.

Having a good commodity product doesn't work UNESS you're Mr. Beast or Emma Chamberlain.

To win today, you need:
･ a high-quality product
･ a problem to solve that's widely understood
･ a good understanding of WHY someone is buying YOU

Ever seen this at your local grocery store?

Believe it or not, this is a highly calculated tactic by Oreo. And they're not the only ones.

This is the story of the brand strategy that Oreo doesn't want you to know about 🧵 At their New York City headquarters, Oreo employs a hidden team of about a half dozen people.

They're responsible for something so secretive that company senior executives won't even release the name of the team.

The job?

Developing new flavors of limited-edition Oreos.

Today, @Shopify shared a ton of updates for merchants and developers.

If you run or work on an eCommerce brand, here's what you need to know: One-page checkout is coming soon.

Shopify took a ton of learnings from all their merchants and built a single-page checkout. This is incredible for people who run ads and get messy pixel data.

Unclear when it comes out, but I asked.

Building mobile apps for commerce is NOT for everyone (but it can work well).

In fact, some categories of brands should really reconsider whether or not they need an app.

Here's what I found from the data 🧵 I compared the ROI of 40+ brands (the return on the spend to have an app live) in these categories:

･ Energy brands
･ Health
･ Food & Bev
･ Home & Garden
･ Fashion
･ Celebrity
･ Jewelry

These are all brands using Tapcart to power their app experience.

Kim Kardashian is not a Harvard graduate.

But she should be a professor.

Over the past decade, Kim and her family have mastered the delicate art of outrage marketing.

And she uses the same playbook every time 🧵 The Kardashian/Jenner family understands one of the most important truths about fame:

The more famous you are, the more closely the public will scrutinize your every move.

For most celebrities, this is a constant threat.

For Kim, it's an attention force multiplier.