From the day MLB returned through the end of NFL Week 4, total viewing of live sports is up +7% nationally.
While total sports viewing is up, nearly every major nationally televised property is down. MNF is still up +1%. Otherwise, declines range from -2% for FOX NFL to more than -50% for numerous properties.
Aug 31, 2020 • 6 tweets • 2 min read
It’s a significant day in our little TV biz. Today for the first time TV viewing outside the home will be fully integrated into Nielsen’s national TV ratings.
This is a big deal for sports. Basically from the day I started at Fox the two things that were often talked about as potential game-changers for sports TV were legal gambling and out-of-home ratings. Now they’re both here.
Aug 28, 2020 • 6 tweets • 1 min read
Overnight ratings for the fourth and final night of the conventions.
Six networks combined (FNC/CNN/MSNBC/ABC/CBS/NBC). Ratings are for the duration of each nominee’s speech only:
Democratic / Biden - 17.5
Republican / Trump - 14.1
It’s somewhat interesting to me that on the Dem side the gap between Biden and Harris overnight ratings (8%) was quite a bit less than the gap between Trump and Pence ratings (34%).
Feb 2, 2018 • 11 tweets • 2 min read
As we head into Super Bowl weekend, want to post a couple tweets on what I think is an ongoing correlation between increased news viewing and NFL ratings.
Start with total minutes of news viewing on national TV in recent years:
