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I help you level up your storytelling from a business lens, from tech to sport | Prev @EYnews | Writing:
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May 19 12 tweets 4 min read
The 10 wildest videos I’ve seen on this blue bird app:

1/ A surfer (Sebastian Steudtner) rides a record 115 foot wave in Nazare, Portugal
2/ A drone explores Tesla’s Berlin Gigafactory
May 16 14 tweets 5 min read
Apple, Nike, Disney.

3 legendary companies. 1 common trait:

Great storytelling.

Here are 10 tips to help you master storytelling: 1. Create a hero.

Great stories have a character you want to root for

And audiences love nothing more than an underdog rising to the top.

Nike does this with most of its athletes:
May 7 13 tweets 4 min read
Steve Jobs said:

“The most powerful person in the world is the storyteller.”

Here’s the storytelling framework Jobs used (that you can too): A study from Princeton shows the same parts of the brain light up in both the speaker and the listener of a story.

Jobs used this to transfer his energy, his excitement to his audience.

It’s a big reason Apple has a cult-like following.

Let’s dig in:
May 2 24 tweets 11 min read
Many of the most valuable Twitter accounts have <10k followers.

They provide value and expect nothing in return.

21 criminally underfollowed accounts to add to your list: Gem: @callmehouck

Writes about: product, web3, and startups

My favorite piece:
Apr 30 9 tweets 4 min read
We often hear about athletes mismanaging their money.

But today’s athletes are some of the best investors in the world.

Here are 5 athletes crushing the investing game (in a non-traditional way): You’ve probably noticed collectibles shooting up in value – shoes, cards, & NFTs.

But the biggest one?

Fine art.

@MasterworksIO is one of the leading platforms to purchase fine art today. You can check them out at

These 5 athletes agree…
Apr 25 12 tweets 3 min read
Stephen King has earned $400M+ as an author.

He’s published 77 books and sold over 350 million copies.

THREAD: King’s 7 rules for writing. Don’t worry about grammar

“The object of fiction isn’t grammatical correctness but to make the reader welcome and then tell a story.”

The emotion you elicit is more important than your grammar.
Apr 13 15 tweets 4 min read
The Last Dance is the most-watched documentary in Disney history.

It averaged 5.6M viewers per episode and generated tens of millions in revenue — including $4M for Jordan himself.

Here’s a breakdown: It’s March 2020.

The world has come to a standstill.

No live events. No live sports. Basically no live content.

But at the same time: a massive increase in consumer demand for that exact content.

Disney saw an opportunity and capitalized.
Apr 8 25 tweets 11 min read
Here are the 23 most interesting threads I’ve ever read on Twitter.


- Money
- Startups
- Happiness
- Life

A thread: Who: @stephsmithio

What: Generation-defining stats
Apr 5 16 tweets 5 min read
In 2015, Tyson Fury was battling:

• Addiction
• Obesity
• Depression

Now, he’s the heavyweight champion of the world and has donated over $21,000,000 to mental health awareness.

Here’s his wild story: 1) Born in Manchester, Tyson Fury dominated the English amateur boxing scene.

In 2008, he won the ABA super-heavyweight title before turning pro at the age of 20.
Mar 29 16 tweets 3 min read
99.8% of athletes never play professionally.

I’ve spent hours studying the .2% who do.

Here’s what I learned: Stay in the present.

“When you focus on the past, that’s your ego.

When I focus on the future, it’s my pride.

Focus on the moment, in the present. That’s humility.”
Mar 25 14 tweets 6 min read
Storytelling is the language of the world.

10 threads that will teach you more about storytelling than any degree: Who: @dickiebush

What: Pixar’s 22 Rules for Storytelling
Mar 21 19 tweets 6 min read
Formula 1 is a $13 billion global behemoth.

But — until 2019 — it failed to crack the US market.

Then it launched Drive To Survive, the most effective content campaign in history.

Here’s a breakdown: In 2015, the former CEO of Formula 1 summed up the sport’s approach to marketing:

“I’d rather get the 70-year-old guy who’s got plenty of cash. So there’s no point trying to reach these kids.”

As great as that strategy sounds, it failed.

Then Liberty Media bought F1 in 2016…
Mar 8 13 tweets 3 min read
Equity is the most important concept in business.

Understanding that made 2 brothers $797 million…

Without a single minute of work.

Here’s the story of the greatest business deal in NBA history: In the 1970s, there were two main professional basketball leagues in the United States.

The NBA & the ABA.

The two leagues co-existed for over a decade but the ABA was always the little brother of the NBA.
Feb 21 12 tweets 4 min read
Michael Jordan is the highest-earning athlete of all time.

But he’s made 20x more off the court.

THREAD: MJ’s 7 best investments. 1. The Jordan Brand

Launched in 1984, the Jordan Brand did over $126M sales in its first year alone.

By 1997, Nike spun it off as its own company.

The best part?

MJ gets ~10% of the brand’s revenue.
Feb 14 13 tweets 4 min read
The Rock is building the fastest-growing tequila brand of all time.

It’s on pace to ship 1,000,000 cases this year.

But it launched in March 2020 and could have failed if not for one key decision.

Here’s a breakdown 🧵 1/ The Rock’s story is incredible:

• Miami football player
• Homeless
• WWE star
• Most popular actor in the world

Recently, he dove into entrepreneurship.

Teremana Tequila looks like his biggest win to date…
Feb 10 22 tweets 8 min read
I asked, “What’s the best sports-related book you’ve ever read?”

I received 384 incredible answers.

Here are 20 books to master your mind and lead a happier life: Can’t Hurt Me by @davidgoggins

How we can defy the odds & reach our full potential.
Feb 3 13 tweets 4 min read
Naomi Osaka is the highest-paid female athlete on the planet.

She earned $57.3 million in 2021, but $55 million of that came off the court.

THREAD: Naomi’s 8 best business moves. Osaka has an insane list of brand partners.

But recently she’s gotten into equity deals and building her own companies.

The crazy thing about all this?

She’s 24…
Jan 25 24 tweets 7 min read
Francis Ngannou defended his UFC Heavyweight title last weekend

From Cameroon to the streets of Paris to the top of the fighting world, his life is the wildest story you’ve ever heard.

A story of courage, determination, and genius: 🧵 Francis was raised by his mother in Batié, Cameroon.

His father was often violent.

Batié is a small town of 12,000 people, known for its sand production.

Many young boys grew up digging in the sand mines.

Francis was no different.
Jan 23 12 tweets 3 min read
John Wooden led UCLA to 10 national titles, including 7 in a row, and coached legends like Bill Walton & Kareem Abdul-Jabbar.

He used 8 simple principles of success you can apply to any field.

Here they are: Be more interested in character than reputation.

“Your character is what you really are, while your reputation is merely what others think of you.”
Jan 20 9 tweets 3 min read
Over the last 5 months I’ve written 41 threads and gone from 300 —> 50k new followers.

The feedback has been awesome and it’s been a grind.

Here’s a roundup of the 7 best👇 7/ Nike’s brilliant lie
Jan 18 13 tweets 6 min read
OpenSea has 2.4 million listings under sports.

Most are going to $0.00.

8 web3 sports projects you should be paying attention to: @LinksDAO

The modern golf and leisure club, reimagining the country club.

Raised $11 million through an initial NFT sale and focusing on buying a top-100 public course.

Provides other benefits to holders, including community and discounts.

Steph & Seth Curry are members.