Nathan Shedroff Profile picture
Entrepreneur, consultant, author, speaker, and professor of design, business, innovation, and sustainability.
Oct 8, 2019 9 tweets 9 min read
@miniver @daveixd @bkenna1 @impactology 1/ First, my comments weren’t referencing any specific meeting but many online conversations and articles where jockeying for position truly did carve-up responsibilities for the user/customer experience into little fiefdoms. (I may even hav the emails in archive to prove it). @miniver @daveixd @bkenna1 @impactology 2/ While there are many elements that make-up any experience, this lead to companies casting these didn’t elements as separate roles, starting and en shrining the siloing process.
Nov 9, 2018 16 tweets 4 min read
Oh God, not this again. We're gonna go backwards in this, too?

1/ Yes, you can design experiences. We do it every day. We've always done it. So have screenwriters & directors & game designers & storytellers & Walt Disney, himself.

Ever been to a concert, play, or film? Designed 2/ Are the experiences fool-proof, perfect, or exact? No

Can they be exactly as we intend? No

For everyone? No

Can they be close-enough to resonate or be successful? Absolutely.