Flaneur, scribe, cricket & cinema aficionado and news junkie...
Sep 8, 2023 • 5 tweets • 3 min read
LONG THREAD: As SRK makes a RESOUNDING COMEBACK with PATHAAN & JAWAN, I delve deep into how he has transformed himself in his second innings.
The Emergence of SRK 2.0: How SRK has reinvented himself entirely & meaningfully in his second innings. 1/n
#JawanReview #SRK #Jawan
1) SRK was the doyen of frenzied promotions of movies. Be it giving dozens of interviews, array of city tours, being on the cover of every magazine and bombarding news channels with promos & news of his films.
He was Omnipresent when other stars were too blase or plain lazy in promoting their films. Every STAR took a leaf out of SRK's book when it comes to marketing their films.
But in his SECOND INNINGS, SRK has completely stayed away from giving interviews and holding media interactions to AVOID stirring unnecessary CONTROVERSIES,which had bogged him down since 2015, before the release of his films.
He realised that in the age of DIGITAL & SOCIAL MEDIA, thumping trailers & #AskSRK sessions are enough to create buzz & excitement.
How #SRK has used social media to promote his films is a masterclass. He has started a new trend in marketing films which will be followed by other stars.
