My advice for people coming up with taglines or slogans for their company:

Don’t pay attention to billion dollar brands like Apple: “Think Different”

Go by size:
- Small: Be very direct.
- Medium: Can be slightly vague.
- Big: Aspirational. When you’re a giant brand you have many products and many services, so a “direct” slogan is hard.

That’s when you can go aspirational and vague like:

Writing a book has been the MOST "passive income" thing ever.

I wrote it once in 2013, and Amazon continually pimps it out. ZERO involvement since it's inception.

If I were smarter I would've put out a book every two years since then! I still make between $500 and $1,200 per month from the book still (occasionally more if it gets shared).

Considering I wrote it ONCE in 2013 that’s not bad.

I self-published the book from Amazon KDP, it sells at a 3 to 1 ratio of eBook format vs physical format.

This is the daily to-do list format that will change your life:
• It keeps you more focused.
• It keeps track of appointments.
• You can see when work is done for the day.

Here's how you make it... Start with a blank sheet of paper.

I prefer using yellow legal notepads, but any type of paper is fine.

Here’s a list of 101 Daily Writing Prompts you can use to build a writing habit:

• Pick a prompt number
• Start writing it
• Let me know in the comments which number you picked

A Mega-Thread 👉🏼 --10 BOOK PROMPTS--
#1) Your favorite fiction book.

#2) Your favorite nonfiction book.

#3) What’s a book you’d like to write?

#4) Do you prefer physical books, on a Kindle, ebooks, or audiobooks?

#5) What’s the last book you recommended to someone?

Twitter put out this cool "Month of Tweets" idea chart.

Here's all the Tweet ideas they gave out:

RETWEET
Retweeting an existing Tweet can be just as valuable as Tweeting something original. Look at Tweets from customers, partners, and thought leaders in your industry. TWEET A PRO TIP:
Is there a feature or best practice that makes your product or service more efficient? More enjoyable? Let your followers in on the shared wisdom and benefits.

RETWEET WITH COMMENT:
Looking for popular Tweets to comment on.

I had @david_perell over to talk about writing, running cohorts, and growing a Twitter audience.

• Jan 2020 he had 30,000 followers
• Dec 2020 he had 80,000 followers
• Now has 245,000 followers

Watch our full interview to see how:
TO GROW ON TWITTER:
- Quote Tweet popular things
- Respond to popular people's Tweets
- Write threads
- Be addicted to Twitter 😂

World's richest man offers $6billion right away if World Food Program shows accounting of how they would use it.

Head of WFP gives lame-ass response showing they probably have no plan.

They could've easily got an intern to outline a rough plan, then add details along the way.

https://twitter.com/elonmusk/status/1454808104256737289

Hey @WFPChief I'll write rough response for you. $6B on the line, keep Elon interested:

Hey @elonmusk here's breakdown:
•$2.5B: Food cost
•$1B: Infrastructure
•$1B: Equipment
•$1B: Admin, travel, software
•$400m: Salaries
•$1B: Maintaining program

More details tmrw!

What is money?

- It’s not necessarily paper/coins
- It’s not necessarily gold or silver
- It’s not necessarily a database entry

It seems to boil down to an exchange of human labor. Even if you’re buying web hosting or software (aka something that doesn’t need much human interaction to sell), you’re paying some humans to enable machines to perform a service for you.

I asked @thesamparr for his thoughts on each different social media platform:


• Facebook
• LinkedIn
• Twitter
• Tik Tok
• ClubHouse
• Instagram
• YouTube

👇🏼 Thread 👇🏼 --FACEBOOK--
• “Probably most effective place for ads.”
• “Facebook Marketplace is best in world.”
• “Facebook Groups is the best forum software on planet.”
• “FB is definitely a bad habit.”
• “In 10 years I don’t think Facebook will be as popular, but Oculus will.”

Years go one of the best copywriters in the world Joe Sugarman outlined 24 different “psychological triggers” that get people to buy things.

Here's the list of Psychological Triggers:
#1.) Feeling of Involvement or Ownership
#2.) Honesty
#3.) Integrity
#4.) Credibility

→ #5.) Value and Proof of Value
#6.) Justify the Purchase
#7.) Greed
#8.) Establish Authority
#9.) Satisfaction Conviction
#10.) Nature of Product
#11.) Current Fads
#12.) Timing
#13.) Desire to Belong
#14.) Desire to Collect
#15.) Curiosity
#16.) Sense of Urgency

→

1.) Idea thread of micro-products to sell through GumRoad, AppSumo, or PayPal:

• Process you use for hiring in your industry.
Share process, templates, 30min vid how to do it.

• Mental models collection.
Make PDF, slideshow, or vid of your frameworks (I'm doing this next mo). 2.)

• How you set pricing on products in your industry.
Share your tips, techniques, templates on how to price.

• How you manage your team.
Show systems, software, do's, don't, personal tips, and processes for managing a team of people in your industry.

I’ve been selling online for ~20 years.

I’ve sold 3 main things:
• Consulting services.
• Physical products.
• Digital products.

There's a million reasons why digital products are by far the best ⇨ Physical Product: YOU have to spend money to fulfill each order.

Example:
1.) Restaurant sells a burger for $10.
2.) They get 100 orders.
3.) Restaurant spends $7/burger ($700) to deliver orders.

Digital Product: It costs nothing to deliver each additional product.

Just got outta bed, wanna co-work with me??

• Google Meet: meet.google.com/uwf-ebfp-yra
• Feel free to share your screen and work.
• Mute yourself if clicking/clacking.
• Prob work for an hour.
• Tasks: Email, sign docs, pres.
• Yes that's a sleep mask. Best invention ever 😎 Wow already got a few people in here

Very very very very very powerful concept by @naval:

If you want to sell lots of things, you must be able to replicate your product. There’s 4 main categories to do this:

1.) Code
2.) Media
3.) Product
4.) People 1.) Code:
This is where your product is code. Like software.
It can replicate extremely fast. You can run it billions of times for just pennies.

This is by far the most scaleable. You can make it once, then let it run it 10 trillion times for almost no money.