"Marketing works when it demonstrates, not when it asserts."

If you sell expertise (coaches, consultants, agencies, advisors), this thread is for you.

Maister's marketing principles for professional services: Maister on publicity (or in today's world, virality):

"It's good for the ego, but it doesn't do that much for the pocketbook."

Most online entrepreneurs think Thailand or Portugal are the best places to move.

These dominate every "digital nomad" list online.

But one country surpasses them all.

Here it is (and why it's the best): 🧵 Croatia. You all know if for Game of Thrones, Luka Modric, and summer vacations.

What you don't know: low costs, incredible quality of life, and straightforward business setup.

While everyone flocks to e.g. Lisbon, the smartest founders are building here. Let me explain why:

Everyone thinks the best countries for online entrepreneurs are:

UAE. Thailand. Spain. Portugal. Indonesia.

They are all wrong. This country surpasses them all.

Here it is (and why it’s the best): First off, Croatia is the closest place to heaven for people who are making money online.

It’s no surprise why so many digital entrepreneurs and young business driven minds move to this country.

After living here my entire life, let me explain why:

How to build a powerful personal brand?

I've tried 10s of branding methods.

They were all:

• Complicated
• Ineffective
• Expensive

But then I ran across this game-changing one (for free).

Let me introduce you to @TaylinSimmonds's "Brand Book" method: In this thread you'll learn:

- "Brand Book" method definition
- How to ideate & clarify brand pillars
- How to create your own "Brand Book"
- How to inject your personality into your brand

Ready?

Let's dive right in.