Noah • Technology & Content Creation • Why Marketing Is Actually Just Evolutionary Psychology • 10 years in Digital Marketing
Aug 11, 2022 • 16 tweets • 3 min read
What if you could write a shoetrt paragraph and immediately know how to turn it into 6 or more pieces of content?
Well you can. Let me explain
Every great content idea has the same underlying structure, no matter what medium.
Use this structure, and any engaging idea you have will be very easy to adapt and remake, so you can get more mileage from a single good idea.
Aug 7, 2022 • 16 tweets • 3 min read
If you are having trouble consistently generating content for your brand or business, let me tell you a secret.
📈 Improvement theory
It’s really simple and will help you get into a rhythm of sitting down, and quickly finding a content idea that is likely to be successful.
Aug 3, 2022 • 15 tweets • 3 min read
Originality in Online Content
If you browse through marketing accounts on Instagram, you probably see these vibrant and dynamic educational carousels that have been common on the platform since 2020.
😍But Look at These Pretty Carousels!
Many an online course seller owe their success to whoever first turned instagram’s “photo album” feature into a visual blog post.
And something you’ll see a lot is that the design is heavily “branded”.
I’m not knocking the hustle.
Aug 2, 2022 • 18 tweets • 3 min read
Here’s a concept from biology that you can use when you’re making content and serving your customers:
Costly Signaling
Costly Signaling in Nature 🐦
In Biology, costly signaling is when an organism does something that hurts their chances of survival to send a signal to potential predators, mates, or symbionts.
One of the best examples is tropical birds.
Jul 30, 2022 • 11 tweets • 2 min read
I have been using social media ads and online platforms to promote small and medium sized businesses for almost a decade.
Here are a 6 Timeless Principles I Wish I Knew a Decade Ago:
1. The Power of Simplicity
There are a lot of platforms out there that you can use to promote your business. Just because something has a lot of bells and whistles, doesn’t make it the right solution.
Jul 29, 2022 • 7 tweets • 2 min read
The Power of Brevity and Why We Need to Work on Being Less Verbose When Necessary
One of the main things you’ll hear from marketers and creators all over the internet: “be concise.”
As someone who is self-admittedly long-winded, I don’t think this axiom can be overstated.
I recently started really trying to make short form videos.
So far, the most difficult part has been brevity. It’s called “short form” and yet I can’t seem to get to a point in under 3 minutes, much less 60 seconds.
