Creative strategist operating at the intersection of innovation, inclusion, and brand purpose. F1 fan blessed to be able to consult top teams & sponsors.
Aug 13, 2021 • 33 tweets • 8 min read
MEGA THREAD 🧵Since everyone on Twitter is talking about typefaces, this is a perfect opportunity for me to nerd out about the history of typography and explain (in insane detail) the evolution of type from the printing press to Chirp.
Chirp is a contemporary grotesque typeface commissioned by Twitter from the Swiss type foundry Grilli Type.
If it looks familiar, that's because it is: It's a slightly modified version of GT America. [H/T @jeffjose]
Jul 26, 2021 • 21 tweets • 4 min read
Required reading from @mekosoff on the broken economics of DTC.
Success in retail goes beyond a great idea brought to life by fantastic branding & mktg. The financials are incredibly fussy and the investments required are steep if you're developing your own products.
Jun 9, 2021 • 20 tweets • 6 min read
[THREAD] Today marks the one year anniversary of the release of the open letter from 600 Black advertising professionals that sparked a mass movement for change in our industry. I want to take a moment to reflect on the lessons learned and where we need to go next.
Lesson 1: Identifying the problem is easy. Solutioning for it is hard.
In my opinion, the success of the open letter is largely due to the clarity of its demands. By sticking to twelve focused problem areas, it gave agencies a roadmap for change.
