Get more leads and sales from your landing pages with these 7 easy tips—with examples.

[🧵 thread] 1/ Your landing page needs a BIG IDEA—something the visitor can grasp within just a few seconds, without having to scroll too far.

Marketers love coming up with new ideas for things to test.

But how do you prioritize which tests to run next?

That’s where this prioritization framework comes in.

[🧵 thread] 1/ What is the ICE Scoring Model?

This framework from Sean Ellis helps you prioritize experiment ideas by multiplying 3 numerical values assigned to each project:

- Impact
- Confidence
- Ease

Feel like you're constantly reinventing the wheel with your marketing campaigns?

You need a shortcut.
You need marketing frameworks.

Here are 5 popular marketing frameworks you should know if you want to save time and get better results.

[🧵 thread] 1/ The 4 P's of Marketing

- Product
- Price
- Promotion
- Place

This concept was first proposed in 1960 by E. Jerome McCarthy. Personally, I think it's a bit outdated, but since it's still widely shared in college-level marketing courses, it's a good one to be aware of.

There's no denying that TikTok is a great place to build your brand right now

Here are 10 quick tips for getting started—WITHOUT spending $$$ on ads

🧵👇 1/ Pick a niche

Many of the best content creators have a specific theme or topic that they focus on, without jumping around

Email deliverability is an important—but often overlooked—part of email marketing

Here are 5 factors that contribute to it and how to get more of your emails into the inbox

Thread 🧵 The 5 foundations of email deliverability are—

📄 List
💡 Content
📈 Reputation
⚙️ Infrastructure
🔒 Authentication

Let's break down each one

Your offer is more important than pretty much anything else in your marketing funnel

Here are 6 ways to supercharge your offers

Thread 🧵 1️⃣ Highlight the differences

What makes your offer stand out from other options?

Example: Dyson vacuum cleaners introduced new cyclone technology, which reduced clogged filters