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Anthony | music marketer Profile picture
Anthony | music marketer
@oddlysimpl
i grow the world’s most exciting artists.
Aug 3 • 17 tweets • 6 min read
In 1982, Michael Jackson saved the dying music industry.

Not just with better songs or flashier performances...

But with ONE $500,000 bet everyone called him crazy for.

Here's how MJ invented the modern artist playbook that every superstar still copies today: 🧵 Image The music industry was dying in 1979.

Rock sales were tanking. Disco was dead. MTV barely played Black artists.

Record labels were desperate for a solution.

Enter: The "superstar strategy" - invest everything in fewer artists, but make them MASSIVE.

MJ was their test case.
Aug 1 • 18 tweets • 6 min read
Taylor Swift lost her entire life's work to her biggest enemy.

- $300 million sale behind her back
- 6 albums stolen from under her nose
- Years of "manipulative bullying" to silence her

Then she orchestrated the most expensive revenge in music history: 🧵 Image The betrayal was brutal.

After building her career from age 16, Taylor's original label Big Machine sold her master recordings to Scooter Braun - without giving her a chance to bid.

Her response? "This is my worst case scenario."

But what happened next shocked the industry…