One of the most crucial aspects to understand the Korean beauty market is understanding where the money really is.

Too often people in North America or Europe talk about Korean beauty as an industry that is heavily dependant on their domestic markets and, as a beauty marketer > > working in Korea, I want you to know this couldn't be further away from the truth.

The real numbers tell a completely different story. >

Interesting trivia that shows how consumer preferences influence cosmetics from a certain market.

Hybrid sunscreens are more common than purely chemical sunscreens in Korea because a minimal (and appealing) white cast is considered desirable since sunscreens are >

https://twitter.com/odilemonod/status/1509762734090428422

Commonly worn in place of makeup primer / base.

These are some of the reviews left by Korean users on Hwahae (the most popular beauty app of the country) for the Scinic sunscreen I mentioned in my original thread on chemical sunscreens.

[1/13] Thread: Opensurvey shared a marketing report that compares the beauty consumption habits of Korean consumers versus US consumers as of 2022. The report is based on a panel of 1500 Korean women and 2000 US women aged 20-49. I translated the most interesting parts. #kbeauty [2/13] Average number of skincare products used overall:
🇰🇷 5.37 products
🇺🇸 3.24 products

The Korean Ministry of Food and Drug Safety (what people casually refer to as 'the Korean FDA') recently held a symposium on Risk Assessment on Cosmetic products where they introduced the latest regulations and also invited beauty companies & manufacturers to stop spreading misinformation about the safety of cosmetic ingredients, especially in relation to EWG rating. They officially took a stand against clean beauty, saying that it feeds on the general public's insecurities and lack of knowledge of how chemicals work. This is the first time I see