“I’m getting leads for my webinar but no one is showing up.”

Probably the biggest complaint people have in the coaching industry.

Here’s how to fix it: I’m going to assume you’ve tried to get people to show up lol.

So you have set up the logistical stuff.

Multiple email & SMS reminders, bonuses for showing up live, and only advertising the webinar 72 hours before the event….

This stuff is all necessary but it’s not enough.

Last year we took a client's high ticket phone call funnel from $1,308.45 cost per call to $128.64 cost per call in less than 30 days.

During the same time the close rate % on the calls went from 11.11% to 21.88%.

Here’s the changes that we made to make it happen:

THREAD. Over the last year we've spent $46,323.35 on ads and generated $252,000 back.

That’s a 5.44 ROAS to cold traffic.

But for the first few months NOTHING worked.

Funnel, ads, emails… everything flopped.

Here’s how we took a new online coaching program from $0 - $30k in less than 30 days

(entire launch process laid out for you)

THREAD. For context:

This was for a coach with a small audience and less than 2,000 people on their email list.

They were selling a 6-week program for $3,000.

In the last 10 days we have booked 41 sales calls for a high-ticket coaching program with just $1,122,37 in ad spend.

That’s a $39.78 cost per call.

Here’s how we did it (steal this strategy): Most people are happy booking high-ticket sales calls from paid ads for around $150.

And that’s if you have your ads, funnel and offer dialled in. People are happy to scale at this price.

We are currently wiping the floor with the competition.

The biggest mistake people make when trying to scale their ads.

And the quick fix to make sure you profitably scale without ROAS dropping. We’ve all been there.

You launch some ads, and they start bringing in sales, then as soon as you try to increase the budget or scale the account your ROAS instantly drops through the floor.

And all of the original ad sets that worked would eventually die out.

The key to getting more sales is to use “belief breakers.”

Let me explain: These are my secret weapons when it comes to writing copy that converts.

These belief breakers can be used in:

Ads
Landing pages
Emails
Videos
Headlines

Pretty much anything that you use to sell.

The mistake everyone makes with paid ad campaigns.

And how to run ads to cold traffic that gets you an instant ROI. It’s common for a coach to launch their program, make money, and then want to dive headfirst into ads to “scale”

The issue is what works for your warm market doesn’t work well for cold traffic and 99% of the time their campaigns flop.

If that sounds like you then keep reading:

I’ve consulted with 50+ online coaches over the last few years.

All of them had a large social media following but struggled with paid ads.

Here are the 5 common mistakes they were making (and how to fix them): Mistake 1: Messaging

They think that the same copy and messaging on their funnel that works to their warm audience will work for cold traffic.

Marketing to a cold audience is a completely different skill and is much more complex.

5 bulletproof ways to create predictable and consistent growth for your coaching business: 1) One focus

The best way to experience consistent revenue is to have consistent offers.

To scale consistently we need to relentlessly focus on one product and one funnel for at least 6 months.

Launching new offers every week kills momentum.

Use these 15 Facebook Ad tips to land another 20+ high-ticket clients in the next 30 days: 1) Make sure that your landing page messaging is congruent with the messaging in your ads.

Once they click they need the LP to feel familiar so they know they are in the right place.

Congruency converts.

Last month we generated $336,484 for one of our clients.

Here’s the simple 5 step ad framework that made it happen: Step 1: Killer copy.

iOS14 has made ads harder.

That's why your ad copy has never been so important.

FB has less targeting options and data so your copy needs to stand out to attract the right ppl.

You have to become great at copywriting if you want to win with paid ads.

7 Facebook ad optimisations that can double your sales in less than 7 days: These tips are for optimising and scaling.

They won’t save a shitty ad.

So once you have your offer, copy and creatives working... use these to scale further.

After split testing hundreds of different ad formats over the last 6 years there has been 1 structure that has consistently delivered a jaw-dropping ROAS.

Here’s the breakdown and why it works so well:

A THREAD. This is specifically for ads selling coaching/info products.

Below I break down the ad structure step by step and provide a real-life example from a client of our agency. This ad did 6 figures alone.

Let’s begin`;

7 deadly sales funnel mistakes that are costing you money and killing your ROAS.

(here’s how to fix them).

A THREAD. Most business owners royally mess up building their sales funnel. This thread will fix that.

This is a result of generating our clients millions of dollars with sales funnels. We’ve tweaked and tested every possible variable so you don’t have to.

Let's go:

I have spent 3 years and over 6 figures writing, building, and testing 20+ different sales page layouts.

Here’s the structure that works best:

A THREAD. This thread will be long but it’s highly critical that you read until the end.

I could charge $1k+ for this info. Study it.

I’ll be breaking down our entire sales page structure and providing examples.

I call it:

The Anatomy Of A High Converting Sales Page.

Want more leads for your high ticket coaching offer?

Here are 5 Youtube ad hacks that will fill your calendar with sales calls: 1) Hook.

With YT attention is everything.

You have 5 seconds before the user can skip your ad. You have to make these count.

No fancy intros. No b-roll. Get straight to grabbing their attention.

Here are 3 hooks that work well:

June 2022: Revenue = $0

July 2022: Revenue = $49,000

August 2022: Revenue = $53,097.00

Here’s the 4 step process we used for taking a new coaching offer from 0 to 6 figures in just 60 days: This was a new business coaching offer.

We built and launched their VSL funnel in June.

In 60 days we have already done over $100k in sales.

$52,549 cash collected.

Here’s how we did it.

I’ve been running ads every day for over 6 years and generated over $10 Million in sales for our coaching clients.

I've nailed it down to 4 proven ad formats that consistently make money.

Here they are: This is probably the most valuable thread I have ever written.

For each ad type, I’ll break down the formula, provide examples and explain what you need to include to make each ad work.

Let’s begin:

Most people’s ads lose them money because they set them up incorrectly.

Here’s how to set up your cold traffic ads step by step: 1) 1 testing campaign

Keep it simple and start with 1 testing campaign to find the best cold audiences for your offer.

Online coaches:

Should you hire an agency or an in-house team to get the best results on your paid advertising?

A THREAD. I know I own an agency but I will try and remain unbiased in this thread.

This is my honest opinion about hiring an agency vs an in-house marketing/advertising team.

My client was sick and tired of always having to pitch to their organic audience to generate sales.

Here’s what we did to generate $140,000 from $20k in ad spend from a cold audience in 30 days: We both know that selling isn’t bad.

But if you constantly pitch to the same people it is going to damage the relationship.

That’s why if you want to scale you need to invest in paid advertising to get your offer in front of new eyeballs every day.

Here’s how we do it: