My best grade when I left school was a D.

Bootstrapped a multiple 9-figure exit

Run a charity that saves lives

Won Ernst & Young Entrepreneur of the Year award

Here's how to change your life even if you're at rock bottom: 1. Change the narrative

The narratives in our mind keep us trapped.

Become aware of limiting beliefs and challenge them.

You think you can't start working on your dream because you're working a full-time job?

Someone else is.

A guy on TikTok interviews 60-100 year olds, and asks about their:

• Life lessons
• Keys to happiness
• Secrets to feeling young
• Advice to their younger self

The answers are eye-opening.

Here are my 9 favorites:

9. A 60-year-old man shares how his view changed over the years.

Success = Hard Work + Right Choices

Here are 5 decision-making frameworks to help you make the right choices: 1. The Eisenhower Matrix.

It helps you prioritise tasks by urgency and importance, sorting them into four categories:

• Do
• Decide
• Delegate
• Delete

This framework is perfect for everyday decisions, ensuring you focus on what truly matters.

10 Best Supplements for Men

(Testosterone, cognitive ability, reduced stress & more) 1.) Multivitamins

Essential for men's overall health, supporting everything from immune defense to energy metabolism.

I built a $500m empire online, sitting at a desk.

My secret:
--> Being able to focus (enabling hard work)

Here's a thread on how to focus properly (and trick your brain so it becomes natural): What affects how well you focus?

Category 1:
• Passion/Joy
• Your why
• Discipline

Category 2:
• Music
• Your environment
• Focus techniques

Category 3:
• Nutrition
• Physical Activity
• Sleep Quality
• Hydration

I bootstrapped Myprotein to a $500m exit (including secondary exit).

If I had to give bootstrapped founders advice...

Here's what I would say: 1.) Great companies can start in your bedroom, or on your kitchen table.

Don't let where you start stop you from where you're going.

20 sentences that'll improve your health and fitness understanding in 2 minutes:

1.) You can’t outsmart a bad diet. 2.) 𝗠𝗮𝗰𝗿𝗼𝘀 𝗮𝗿𝗲𝗻’𝘁 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴; do you really think getting 100g of carbs from potatoes is the same fuel as getting 100g of carbs from Pizza?

3.) Fat-free" often translates to "full of sugar” — don't rely on label claims.

I bootstrapped Myprotein to become the #1 sports nutrition brand in Europe.

Later it became #1 in the world.

Here's a breakdown of the high-level marketing and brand strategy (from the beginning): 1.) Setting Ambitious, Industry-level Goals.

When you think of soft drinks, you think of Coca Cola.

When you think of fast food, you think of McDonald's.

When you think of luxury watches, you think of Rolex.

My vision for MyProtein was the same...

I turned my obsession with lifting weights into a 9-figure business.

Here's how I got the idea to start Myprotein (and the thought process you can steal to find your next big idea): It’s 2003. Lifting weights explodes. It became an all-consuming passion for me.

It was more than just turning up at the gym to me, it was a lifestyle.

The people. The gyms. The motivation. The books. I read everything I could get my hands on.

I bootstrapped a vertically-integrated DTC brand to $7.5m year profit...

Myprotein

Exited it in 2011 for $500m (including secondary exit from shares).

Here are 20 crucial lessons for founders (especially bootstrapped):

🧵 1. Great companies can start in your bedroom, or on your kitchen table.

Don't let where you start stop you from where you're going.

I bootstrapped Myprotein and exited it for $500m.

If I was to bootstrap today, I would leverage these 10 AI tools (other than ChatGPT):

🧵 1. Synthesia

Synthesia can help you create AI-powered Avatar presentations and videos.

I would use this for:
- Marketing
- Training
- Instructions

In 2011, I exited Myprotein for over $500m cash...

I started it with a £500 overdraft in 2004 and maintained 100% equity whilst fully bootstrapping.

Here's the story🧵

>>> A Mega thread <<< 1/ The First Version

It's 2004, l had no access to no-code tools.

But I did just complete my CF developer certification.

That's all I needed to build the first version of Myprotein...

(The website became a key ingredient to Myprotein success, more later...)