We're seeing <$1 CPMs and crazy low CPC/CPA using Cost Cap Walk-Downs. 💰
Here's why you SHOULD always be testing these campaigns within your accounts.... 👇
Cost Caps are one of the most underrated strategies to squeeze out extra efficiency and $$$ on TikTok whilst balancing risk.
Cost Cap Definition: Cost cap maximises cost efficiency by getting you the most results (Conversions or App Installs), at or below a set threshold ✅
Aug 3 • 7 tweets • 2 min read
Here’s how we generated an increase of over £150k+ in monthly profit and decreased MER by 30% for one of our partners, all in under 60 days. 🚀💰
Whilst spending the same amount on paid ads…. 👇 1. Dramatically increased the amount and efficiency of creative testing.
- Isolated creatives on TikTok
- Iterated winning concepts + hooks
- Implemented static ads across FB that became our top performers
- Promoting winners into scaling campaigns AND scaling tests vertically.
Jun 15 • 9 tweets • 2 min read
Since launching this start-up in Nov 2021, we have (almost) doubled revenue EVERY month and are on track to crack over £200k in June. 💰🚀
Here's a breakdown of exactly how we achieved these results... 👇 1. Applying a multi-platform growth strategy.
We initially launched the brand on Facebook.
Since then, we've brought in TikTok, Google, Email & SMS and ALL have delivered great ROI.
This has created an efficient eco-system of attribution and retention = great returns!
Mar 14 • 7 tweets • 3 min read
Here's 5 quick and easy ways to source UGC creative at scale for your campaigns👇
*retweet this and i'll send you our notion board template that we use to keep track of relationships and deliverables! 🙂
1. Direct TikTok Searches.
- Type your niche into tiktok e.g. ‘mums of tiktok’
- Filter to videos from the last 3 months
- Make a list of all creators within target follower range (10-200k) or that align with your brand / brief
- Reach out and build a relationship!
Mar 5 • 4 tweets • 1 min read
3 quick and easy TikTok based website optimisations that will provide instant results 👇
*Im banned from DMs atm - getting the resources to everyone ASAP 😅
1. Overlaying your product images with #tiktokmademebuyit.
Improves congruency, especially if you’re using this within your creatives.
Feb 24 • 10 tweets • 2 min read
How we use the StoryBrand framework when scripting UGC to create high converting content 👇
*Note - this will not work for EVERY piece of content, but will provide a systemised approach to briefing creators.
First, what is the StoryBrand framework....
Appreciate all retweets🙏
Most films use this.
It's what us as humans have become used to, meaning we can easily communicate immediate value and connect with your ideal customers.
It allows us to address exactly what customers are looking for - their needs, their motivations, and their challenges.