It's about the signals that correlate with what a paid link looks like.
There are LOTS of them and an experienced link builder can spot these signals easily. If a human can spot them, so can Google.
Oct 12, 2021 • 11 tweets • 2 min read
A few ways to advance your career in digital (or any industry I think) faster than others, which are nothing to do with learning digital skills.
Everyone can learn digital skills, that's table stakes. Here is how you can stand out and move quicker:
1) Take ownership of problems, as well as solutions.
Be the person that puts your hand up to help solve problems. You don't need to know all of the answers, but just show that you're prepared to find them.
Apr 16, 2021 • 24 tweets • 4 min read
Perfecting On-Page SEO for Ecommerce Product Pages – A Cheatsheet with 22 elements to think about if you have an ecommerce website:
(Thread).
Let's look at those 22 elements: 1. Trust Signals
What trust signals is someone looking for in your site? Credit card security? Phone number? Delivery details? Make sure you provide them where you can and make them clear.