Paddy Moogan Profile picture
CEO and co-founder of Aira in Milton Keynes - https://t.co/rTakvJjVe7. People and culture are my thing. Long-suffering Aston Villa Fan.
otaria123 Profile picture Nikos Kapsomenakis Profile picture 2 subscribed
Dec 15, 2022 7 tweets 2 min read
I've seen many SEOs say that Google can't detect paid links because they think that G are looking for evidence of a money transaction.

They aren't.

Well, unless you have a sign on your website saying "buy your links here!".

(Which does happen).

developers.google.com/search/blog/20… It's not about the $100 that you send to a link seller's Paypal account.

It's about the signals that correlate with what a paid link looks like.

There are LOTS of them and an experienced link builder can spot these signals easily. If a human can spot them, so can Google.
Oct 12, 2021 11 tweets 2 min read
A few ways to advance your career in digital (or any industry I think) faster than others, which are nothing to do with learning digital skills.

Everyone can learn digital skills, that's table stakes. Here is how you can stand out and move quicker: 1) Take ownership of problems, as well as solutions.

Be the person that puts your hand up to help solve problems. You don't need to know all of the answers, but just show that you're prepared to find them.
Apr 16, 2021 24 tweets 4 min read
Perfecting On-Page SEO for Ecommerce Product Pages – A Cheatsheet with 22 elements to think about if you have an ecommerce website:

(Thread).

Let's look at those 22 elements: 1. Trust Signals

What trust signals is someone looking for in your site? Credit card security? Phone number? Delivery details? Make sure you provide them where you can and make them clear.