What you build your business on doesn’t limit how big it can grow.
(a 🧵 on this mental model)
1/ Can an app built on top of Facebook become bigger than Facebook itself?
It’s easy to believe that you will get limited by how big is the businesses on which your business is built. But that’s not true.
2/ An app built on top of Facebook can become bigger than Facebook because the customers and desires that Facebook serves are very different than customers and desires that the business that’s built on Facebook is trying to serve.