Latest Twitter Threads by @penunurialex on Thread Reader App

Apr 10 • 19 tweets • 5 min read

The rivalry between Elon and Sam Altman just got crazier:

Elon’s AI company xAI just acquired X for $33B

But this wasn't about social media.

Now, he controls ONE asset Google, Meta, & OpenAI can’t touch.

Here’s Elon’s masterplan (and how it’ll reshape the internet) 🧵

2 weeks ago, Elon shocked the world with an unexpected move:

His AI company, xAI, just bought X for $33 billion.

That’s $11 billion less than what he paid for Twitter.

On the surface, it looks like a big loss.

But this was Elon’s plan all along…

Apr 7 • 20 tweets • 6 min read

This machine makes McDonald’s $1 Billion a year.

Not because it’s convenient for the customers.

But because of a psychological trick that manipulates your brain to buy more.

The disturbing truth about McDonald’s self-ordering kiosks: 🧵

In 2008, McDonald’s tested their first self-order kiosks in Europe.

Fast forward to today, they’re in almost every McDonald’s around the world.

The reason behind it is both brilliant and terrifying:

Mar 31 • 17 tweets • 5 min read

This is the craziest marketing stunt in history.

In 1980, raw salmon sushi wasn't eaten in Japan.

Then Norway ran a 10-year campaign to sell their salmon in Asia.

What happened next changed the food industry forever…

Here’s the full story 🧵

Sushi was already a big part of Japanese culture in the 1990s.

It was an art form.

Every piece was a masterpiece with tuna, yellowtail, mackerel...

But one thing was missing from sushi menus: raw salmon.

The reason was simple…

Mar 17 • 17 tweets • 6 min read

In 2008, Jeff Bezos & Elon Musk attended the same lecture.

They walked away with one concept that changed how they viewed the world forever.

Here’s the concept (& why everyone needs to understand how it works):

This is Daniel Kahneman.

At an event, he delivered a lecture to the most powerful people in the tech…

C-suite executives from Twitter, Microsoft, Facebook, and YouTube.

The topic?

A groundbreaking insight into human behavior…

Mar 3 • 14 tweets • 5 min read

In 2011, this company did the unthinkable on Black Friday:

They told their customers to stop buying their products.

No one understood why they did it.

But they saw something no one else did… And their sales skyrocketed by 30%.

Here’s the full story🧵

Black Friday is the ultimate consumer frenzy.

Brands slash prices. Shoppers rush to buy. Companies rake in billions.

But Patagonia went in the opposite direction.

On November 25, 2011, they ran a bold ad with a simple message:

Feb 19 • 18 tweets • 6 min read

In 2008, BlackBerry was the king of smartphones.

They owned 43% of the U.S. market. Even the president couldn’t live without one.

Then they made ONE fatal mistake that destroyed everything.

Here’s the shocking story of how BlackBerry killed itself: 🧵

In the early 2000s, BlackBerry wasn’t just a phone.

It was a status symbol.

CEOs, celebrities, even Barack Obama—everyone was glued to their BlackBerrys.

But behind the scenes, the cracks were forming…

Feb 18 • 16 tweets • 6 min read

This guy found a loophole in the business world and turned it into $15.1 Billion.

99% of real estate agents struggle to sell 10 homes a year…

He sells 16 homes every single day.

All he did was discover this powerful formula for wealth: 🧵

Meet Ben Caballero.

The top-selling real estate agent in the world.

In 2020 alone, he racked up $2.46 billion in sales.

He was so dominant that Guinness World Records awarded him 3 times.

Here’s how he did it…

Feb 14 • 18 tweets • 6 min read

You're looking at one of the youngest self-made billionaires ever.

At 19, he dropped out of college.

Today? Amazon, Google, and Apple can’t survive without him.

Here's how a teenager built a company the entire world depends on:🧵

Meet Patrick Collison.

Born in rural Ireland, he didn’t have a WiFi connection.

But what he did have was an obsession with coding.

By the time he was 10, he had already taught himself advanced programming.

Then, at 19, he had an idea that would change everything...

Jan 23 • 20 tweets • 6 min read

In 2007, Steve Jobs made $3 Billion from ONE presentation.

His secret?

A 6-step framework so effective, it blew his competition out of the water.

Here's the breakdown (& how you can use it):🧵

On January 9th, 2007, Steve Jobs introduced the first iPhone.

The speech Jobs delivered sold 6 million units and generated $3B in sales.

And it wasn’t just a hot-selling phone.

It changed our entire lifestyle.

Here’s how he pulled it off:

Jan 16 • 20 tweets • 6 min read

Jan 13 • 17 tweets • 6 min read

In 2013, Nokia was crumbling.

They got crushed by Apple. Sales plummeted. Bankruptcy seemed inevitable.

Until they made ONE bold move that transformed Nokia into a $24B a year cash cow.

Here’s the fascinating story of Nokia’s comeback 🧵

2010: Nokia was falling apart.

While Apple became the biggest company in the world, Nokia was stuck in the past.

They couldn’t adapt to the smartphone era. Their phones became outdated.

But it got even worse…

Jan 9 • 18 tweets • 4 min read

This book was so powerful it was kept secret for 20 years:

Scientific Advertising.

Apple, Amazon, and Nike use its 9 principles to dominate their markets.

Here they are, and how you can use them to influence others: 🧵

In 1923, Claude Hopkins changed advertising forever.

He argued that marketing wasn’t art. They were science.

Understand how it works, and you can influence anyone.

This insight is even more relevant today…

Jan 3 • 17 tweets • 5 min read

Jan 1 • 19 tweets • 4 min read

The man Warren Buffet praised as a genius:

David Ogilvy.

In 1948, he was broke, unknown, and desperate.

Then he discovered a formula that generated $1.5 Billion just by writing words.

Here’s what it is, and how you can use it to print money at will:

David Ogilvy was the "Father of Advertising."

He wrote ads that sold over $1.5 billion in revenue.

His clients? Rolls-Royce, Dove, and Shell Oil, to name a few.

In 1972, he finally shared his secrets with the world.

Here’s what he revealed…

Dec 30, 2024 • 16 tweets • 6 min read

The man who mentored Steve Jobs when Apple was a just garage startup:

Mike Markkula.

He taught Jobs a philosophy that would later build Apple into a $1 trillion empire.

Here’s the philosophy:

Mike Markkula was a successful marketing manager at Intel, retiring at 32.

Then he met a young guy building computers in a garage.

Something about Steve Jobs caught his eye.

So he wrote him a $250,000 check & became Jobs’ mentor.

Markkula's biggest contributions to Apple?

Dec 26, 2024 • 17 tweets • 5 min read

The king of modern marketing:

Russell Brunson.

Alex Hormozi, Grant Cardone, and Tony Robbins use his framework to sell billions:

“The Dream 100”

Here’s what it is and how to use it to print money at will:

First, what’s The Dream 100?

It’s a strategy created by Chet Holmes, a sales strategist for Charlie Munger.

Runson adapted it for digital marketing and turned it into a game-changer for online businesses.

The idea behind it?

Dec 23, 2024 • 19 tweets • 7 min read

In 2022, Apple tried to destroy X (Twitter).

They pulled their ads and threatened to block Twitter from the App Store.

But instead of backing down, Elon declared war with Tim Cook.

What happened next changed social media forever…

Here's the full story🧵

When Elon took over Twitter in 2022, chaos followed.

The media attacked him. Advertisers disappeared. Revenue tanked.

Twitter’s biggest ad spender, Apple, paused almost all of their ads.

But that wasn’t the worst part.…

Dec 19, 2024 • 17 tweets • 6 min read

Dec 16, 2024 • 17 tweets • 6 min read

The greatest thinker of the 21st century:

Naval Ravikant.

He was an early investor in Uber, Twitter, and Notion.

And he said, "It doesn’t take money to make money, it takes leverage to make money"

Here’s what leverage is & how you can use it to build wealth:

Leverage is the ability to multiply output without adding more input.

In the money game, it's maximizing what you earn per unit of work.

While a server makes $15/hour, Jeff Bezos makes billions.

That’s leverage.

Here’s how it works…

Dec 12, 2024 • 16 tweets • 5 min read

In 2023, Netflix enraged the entire internet:

They banned password sharing & everyone threatened to cancel their accounts.

But Netflix had ONE trick up their sleeves.

6 months later, they added 21.9 million new subscribers.

Here’s what everyone misses about this genius move🧵

For years, Netflix knew password sharing was a problem.

100M households were using Netflix for free.

That’s billions of dollars in revenue.

They ignored it because it helped them spread the word quickly.

But then, things started to shift…

Dec 9, 2024 • 20 tweets • 7 min read

In 1998, Yahoo made the most expensive mistake in corporate history.

Two kids begged Yahoo to buy their website. Yahoo’s CEO called it "a waste of time".

11 years later, those kids wiped Yahoo off the internet.

Here’s the shocking story of Yahoo's downfall 🧵

Yahoo started as a college project in 1994.

A website built to help people find information online.

By 1996, they became the largest online platform at a $33.8M valuation.

They had the users, the hype, and the cash.

But cracks were forming…

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