This guy exposed the psychology behind why you buy things you don’t need.

His name is Dan Ariely.

Apple, Amazon, and Nike use his 8 principles to dominate their markets.

Here they are, and how you can use them to influence others: Dan Ariely is a professor at Duke University.

One of his biggest insights?

Humans are irrational creators.

However, we follow predictable patterns that can be studied and understood.

Understand these patterns, and you can influence anyone.

The man who mentored both Elon Musk and Steve Jobs:

Larry Ellison.

He taught them a blueprint for success that made them over $400 billion.

Here’s the blueprint: Larry Ellison, the founder of Oracle, isn’t your typical CEO.

He’s the “bad boy” of tech - dating models, racing cars, playing extreme sports.

He was the inspiration for Robert Downey Jr.'s Tony Stark.

And his approach to business is just as bold and unconventional.

High performers are 100x better at making decisions than the average person.

Elon Musk. Jeff Bezos. Warren Buffett.

After months of research, I found their secret ingredient.

The Billionaire Decision-Making System: We make 100s of decisions every day.

And every choice you make shapes the direction of your future.

The stakes are higher for billionaires like Musk, Bezos, and Buffett.

But the principles they use can apply to anyone.

Here’s how:

The most underrated CEO in the world:

Tim Cook.

Steve Jobs built Apple from $5 billion to $350 billion.

Tim Cook took over in 2011 and grew it to over $3.4 trillion in just 12 years.

Here’s how he turned Apple into the most successful company in the world: When Tim Cook became the CEO of Apple in 2011, it was worth $350 billion.

He’s often seen as the man who simply carried Jobs’ legacy.

But that couldn’t be further from the truth.

Tim Cook has taken Apple to heights that were unimaginable even during Jobs’ time.

2 years ago, I was burned out and stuck in a field I hated.

Today, I run an online business - living a life I enjoy.

And it’s all because I stumbled across an entrepreneur who changed my life:

Peter Thiel.

Here are 11 of his greatest ideas to help you build wealth and live the life you want: 1. Competition is for Losers

"Rivalry blinds you to new opportunities."

In business, obsession with competitors often leads to tunnel vision.

Instead of innovating, you end up copying.

But true progress comes from exploring new paths and ideas.

Jeff Bezos is a big believer in Second Order Thinking.

Not just Bezos — Elon Musk, Warren Buffet, and Steve Jobs too.

Here's what it is, how to use it, and become better at it: Anyone can anticipate the immediate results of their actions.

And most people stop there.

But the world is complicated.

What looks like a good decision now might be a mistake later.

What seems like a win at first might be a loss down the line.

In 2012, Adidas paid $150 million to sponsor the London Olympics and expected to dominate the marketing scene.

But Nike came up with a genius strategy to steal the show.

The result? Most people thought Nike was an official sponsor.

How Nike outsmarted Adidas at the Olympics: In 2012, the Summer Olympics was hosted in London.

Adidas won the title sponsorship of the event by bidding $150M.

They saw this as the perfect chance to outshine Nike.

But the story took a different turn…

Elon Musk is a big believer in Inversion Thinking.

Not just Musk — Albert Einstein, Charlie Munger, and Marcus Aurelius too.

Here's what it is, how to use it, and become better at it: First of all, what is inversion thinking?

It’s a problem-solving technique where you tackle problems backward.

Instead of focusing on success, you identify what leads to failure and avoid those actions.

This leads to a faster & easier decision-making process.

This is Paul Graham.

He’s the face behind some of the largest companies in the world.

Reddit. Twitch. Stripe.

I used his frameworks to build my business from $0 to $10k/mo in 6 months.

Here are 10 of his most powerful ideas: Do Things That Don’t Scale

In the early stages, focus on doing things that don’t scale.

Businesses are obsessed with scalability.

But you start by doing things that don’t scale:

Personalized customer service, manual processes, direct outreach, etc

High performers are 1000x more productive than the normal person.

Elon Musk. Jeff Bezos. Bill Gates.

After months of research, I found their secret ingredient.

It allowed me to build 2 companies & study at law school at the same time.

The Billionaire Productivity Blueprint: How you spend your time is how you spend your life.

It might seem like you have a lot of time left… but you don’t.

That’s why we need to make the most of our time to achieve something meaningful.

Here’s how: