Why are creator-moguls important? (Tks to @tzhongg for the expression) 2 — They build REAL communities that engage and ultimately help people in those communities feel connected. (Ingroups 101)

Manufacturing has a downstream data problem... 2 — ...Which is interesting because the future of consumer packaged good is data-rich.

1 — There is an inherent problem with traditional long-tail supply chains made of small-medium contract manufacturers. 2 — There is a mix-match of incentives between brands and contract manufacturers that sees these relationships breakdown regularly.

Creators are the new brands. Think about it — a great brand is an engaged community, ritualising around a common value system

1/ #Manufacturing is broken. We can all see that now. Global supply chains have been bending and breaking under the strain of #COVIDー19. From medical supplies to plastics to automakers, brands are scrambling to refactor their supply chains to adapt to our changed reality. 2/ At E xD Atelier, we’ve seen the writing on the wall for the last two years, and it’s my position that CoVid-19 will be to #cloudmanufacturing what SARS was to ecommerce. That is to say, the cause of the bend in the elbow, the catalyst that saw adoption explode.

The @CDCgov @WHO and @NSWHealth put personal hygiene as one of the major strategies to slow the spread of #COVIDー19 Here in Australia we have a nationwide shortage of ethanol and other ingredients to make hand sanitiser, hand wash, antibacterial wipes etc.