Startups enjoy ridiculing suits (& bus school profs!) for their focus on strategic planning rather than iterative learning, MVPs, etc... The tension betwn strategic planning and iterative learning has finally been resolved by @joshgans @sstern_mit @wu_jane bit.ly/2ua6MZT The Paradox of Entrepreneurship - ranking alternative viable strategies requires knowledge that can only be gained through experimentation, but experimentation to resolve uncertainty ultimately results in some level of commitment that can foreclose particular strategic options.