During 2020 - 2022, I built a multi-7-figure eCommerce brand and then exited.

When I ran its Facebook Ads.

There was 1 little trick I trained my VAs that:

• Increased our ads CTR.
• Reduced our CPC.
• Boosted conversions.

It worked stupidly well.

Full breakdown: Through our ads, we would get tons of people who’d message the page to enquire.

I set up VAs on Facebook who would moderate comments.

Their job was to convince them to buy.

Also, any comment that didn’t say they ordered or posted questions, we DM them 1-on-1.

We added $50k in revenue to our eCom client's store with 1 highly effective Google Ads strategy:

Keyword Optimization.

In the next 60 seconds, I'll show you how you can do the same: Keywords are the single most potent way to:

• Get your ads in front of the right eyeballs.
• Significantly boost conversion rates.
• Improve ROAS month on month.

But most eCom owners have no idea how to optimize their keyword research + implementation process.

Until now...

Is your eCom store's conversion rate in the toilet?

We implemented 9 simple Google Ads strategies to help this jewelry brand turn one-time website visitors into raving fans.

(Steal these for yourself). 1. Defined Goals.

You can't hit a target you're not aiming at.

Rather than try and achieve EVERYTHING with your ad campaigns, set a specific goal for each one.

This jewelry brand obviously wanted to increase purchases.

So that's exactly what we aimed for in our campaigns.

In only 3 months...

We grew an eCommerce brand from $3,983.22/month to $505,452.03/month.

Just through Google Ads.

Here's a full breakdown of how we did it. The client:

A multi-niche DTC brand doing $5M on Amazon, with nearly zero DTC sales.

The problem:

The month before working with us, they made $3,983.22 in Google Ads revenue, but spent $3,017.01, resulting in just a 1.32 ROAS.

And Google Ads was their only traffic source.

The hooks are by far the most important part of your Facebook ad creatives.

But most brand owners have no idea how to craft an effective hook.

Here are 5 strategies you can use to nail your next hook: After running 1,000s of ads for my brand and my client's brands...

I've concluded that the hook of the ad is the most important part.

So below, I'll be giving you 5 strategies you can use to create more effective hooks for your Facebook Ads.

Let's dive in:

Struggling to create high-converting Facebook video ads?

Here's a 7-step strategy to help you eliminate low-converting video ads for good:

🧵 Thread. Below, I'll give you a 7-step strategy you can take action on right now.

This strategy will help you put together Facebook video ads that convert at a higher rate.

Let's dive into it:

Everyone knows how important targeting the right keywords is with Google Ads.

But few people actually know how to do it.

Here's a step-by-step process on how to target the right keywords to reach your most relevant audience:

🧵 Step 1) Conduct Research.

The first step is to conduct keyword research to find keywords with high potential and low costs.

You can use tools like:

• Google Keyword Planner.
• Ahrefs.
• SEMrush.

To conduct the research.

Or you can use a spy tool like SpyFu.

After creating 100s of different Google Ads for clients...

Here are the 7 most powerful copywriting tips for creating effective ads campaigns:

🧵 Thread: 1) Headline.

The headline is the most important part of your ad.

You want your headline to be:

• Short & sweet.
• Attention-grabbing.
• Highlighting the value proposition.

Because you only have a few seconds to capture people's attention before they continue their search.