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World's leading expert in Facebook monetization and publisher growth strategies. We help major news organizations and publishers achieve record-breaking growth.
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Dec 30, 2025 6 tweets 2 min read
HOW WE GREW A DEAD POLITICS PAGE TO $35K+ A MONTH IN 3 MONTHS

Before we took the reins, the page was bringing in between $100 to $500 per month

The page was simply posting random updates or posts with no real focus on breaking news or viral content strategies

Some posts didn't have captions at all, or were just a couple of words, and there were nobest practices in place

There were also no reels - which we know is crucial for visibility and engagement

In short, it was far from optimized for the kind of growth we knew was possible

Our goal was $20K+ in monthly revenue, but we crushed it with $35K in 3 months

Here’s how we made it happen:Image 1. Post real-time breaking news faster than ever

We didn’t wait for the algorithm to favor us

Instead, we jumped straight into real-time breaking news - content that grabs attention fast

• News spreads fast when you’re the first to share it
• Set up real-time alerts on NewsBomb to catch stories before they go viral elsewhere
• Once something starts to blow up, we were already posting it

This kept our feed fresh, boosted visibility, and sparked more engagement - quickly
Sep 2, 2025 11 tweets 3 min read
HOW TO GROW CONTENT MONETIZATION EARNINGS FROM $11,575 TO $26,816 IN ONE MONTH - AND 9,900% GROWTH IN ONE YEAR 🧵

The highest earning month for this Facebook page yet! Last month it was less than half.

The really crazy part? Before we took this page over in late 2024, it was making a few hundred dollars a month in CM and $0 from web traffic.

By end of year it will be generating $40K to $50K per month in Q4. That's an increase of 9,900% year-over-year.

I was hoping for us to get the page to $30K in content monetization earnings this month, but that was an arbitrary goal. Maybe we'll hit it next month.

But here's the important part to add: this page earned another $10K in display ad earnings. Our goal is to get revenue from referral traffic to be 1:1 to content monetization. That means if the page continues to earn $25K in monthly CM earnings and we achieve the 1:1 ratio, there's your $50K in monthly earnings. From a single Facebook Page.

Always look at the growth trajectory versus the total earnings.

Here's how we did it...Image 📈 Join our newsletter for weekly industry news and proprietary publisher growth strategies, essential for any publisher or news org: publisherinabox.kit.com/817de4fde9
Aug 7, 2025 10 tweets 3 min read
HOW TO GO FROM $200/MO TO $20,000/MO IN 2 MONTHS ...AND THEN TO $50,000/MO 🧵

This Facebook Page was earning $200 two months ago.

Now it's earning $20,000 in this latest pay period.

The goal? Get it to $50,000 per month in revenue between content monetization and referral traffic from Facebook.

Here's EXACTLY what we did...

[Bookmark this post, it will put your earnings trajectory on fire]Image 💰 Join our newsletter for the exact playbook we've used to manage 100's of millions of Facebook followers and to lead major newsrooms to record-breaking growth: publisherinabox.kit.com/817de4fde9
Jul 17, 2025 6 tweets 2 min read
Let's debunk a common myth about Facebook in 2025: 'Only conservative content wins.' The data from the last 24 hours tells a completely different story. 🧵

Yes, political content is crushing it right now - that's undeniable. But here's what's interesting: out of today's top 3 highest-performing posts, two were actually left-wing political news stories. This isn't an outlier; we're seeing this pattern repeat consistently.

The truth? Facebook rewards engagement, period. It doesn't care about political alignment. Left, right, or center - if your content triggers discussion and shares, Facebook's algorithm will push it out. We're watching pages across the entire political spectrum print money right now.

Don't let anyone tell you Facebook only favors one side. The platform wants engagement, and controversy from ANY angle delivers exactly that. The money's there for everyone willing to create compelling content, regardless of political stance.

Here are the top 3 posts 👇Image 💰 Join our newsletter for the exact playbook we've used to manage 100's of millions of Facebook followers and to lead major newsrooms to record-breaking growth: publisherinabox.kit.com/817de4fde9
Jul 16, 2025 4 tweets 3 min read
here are the top 6 overperforming articles (and the exact sites they were shared on) across all of Facebook from July 7 to July 14 🧵

let's study the patterns as always and see what they're doing right to create such viral content...

1. political and controversial content
2. celebrity / name recognition
3. emotional breaking news stories
4. entertainment news

it's always NEWS that does the best - make sure to integrate news into your publishing efforts no matter your niche!

Facebook wants you to create NEW and ORIGINAL content - publishing breaking (or as breaking as possible) news content achieves this - and Facebook will reward you handsomely

here are the top 6 articles shared:Image and here are the 6 websites they were shared on
- juicyecumenism.com
- justjared.com
- wptv.com
- farm-equipment.com
- kerrcountylead.com
- fandomwire.com

as you can see - they're super varied, proving just about anybody in any niche can make insane revenue from Facebook
Jul 15, 2025 5 tweets 3 min read
here are the top 3 highest 'overperforming' posts across all of Facebook in the last 7 days. plus the exact 10 pages that are KILLING it with overperforming content 🧵

it's important not just to look at total interactions of a post - everything is relative with Facebook. A page with 40 million followers will almost always get more interactions on a post than a page with 4 million followers which will get more interactions than a page with 400,000 followers. what you need to look at is how a post is performing relative to its baseline performance average, then when you share an overperforming post from a 400k follower page to one with 40 million, the post on the 40 million follower page is going to go batsh!t viral

2 are news reports about one of the most devestating and emotionally charged events that's recently occured. and 1 is about positive celebrity news (see below).

plus a bonus 3 posts also doing amazing - looks like recipe posts are KILLING it too

here are the pages that produced the highest most overperforming content in these 7 days:

Katy Blakey NBC5
Meteorologist Dan Henry
102.3 RadioFree KJLH
CURE International
ALT 98.7 Detroit
The ManKind Project
Rocklahoma
ENA (Emergency Nurses Association)
Fit Mitten Kitchen
Taste and Tell

Let's start with the top 3 highest over-performers of the last 7 days:Image Get breaking news alerts just like this delivered to you the moment they start going viral: docs.google.com/document/d/1ua…
Jul 14, 2025 4 tweets 2 min read
🚀 FACEBOOK PAGE CASE STUDY: $400 TO $10K/MONTH (anyone can do this)

Real numbers from a page we're growing (see the exact content being used in 🧵):

Month 0 (Before Takeover)
• Barely making $400/month
• Poor content strategy
• No monetization optimization
• Wasted potential

Month 1 (Implementation)
• Revenue: $3,500
• Optimized posting schedule
• Fixed content strategy
• Proper monetization setup

Month 2 (Scaling)
• Revenue: $7,500
• On track for $10K by period end
• Content hitting stride
• Engagement metrics exploding

Month 3 (Double Time)
• Projected: $15K+
• Systems fully optimized
• Viral loops activated
• Consistent growth pattern

Month 4 (Stack Attack)
• Target: $30K+
• Adding high-RPM site traffic
• Multiple revenue streams
• Full monetization stack

Months 6 Onwards (Optimization and Scaling)
• Target: $50K+ - all from one Facebook Page

The blueprint works every time.
No luck needed.
Just follow the system.

Save this roadmap 📌Image Here's the exact content we're running on the page - breaking news political content. We went from posts getting a few dollars to some getting over $1,000 a pop. Many more like this to come. Image
Jul 14, 2025 7 tweets 3 min read
here are the top 12 most shared posts across the most viral facebook pages in the last 3 days

study these pages like nothing else, they are masters of producing the most viral content out there

The pages that keep appearing over and over again, burn these into your brain:
- Unilad
- Ladbible
- The Daily Mail
- Daily Mail Entertainment
- New York Post
- New York Post Lifestyle
- Unilad Tech
- Word P*rn (good for quotes, we helped build this page)
- we'll keep sharing new pages, there are many more but these are a good start

The kinds of content performing best:
- emotional animal news
- emotional news
- controversial news
- science news
- celebrity news
- funny/interesting info
- moving and powerful quotes

Moral: combine virality and news, and print money on Facebook

TOP 3:Image Get breaking news alerts just like this delivered to you the moment they start going viral: docs.google.com/document/d/1ua…
Jul 13, 2025 6 tweets 2 min read
Here are the 13 most viral posts across ALL of X (Twitter), and the patterns are fascinating. These mega-viral posts keep hitting the same universal triggers that work across every platform - Facebook, YouTube, Instagram, doesn't matter.

Here's what's consistently blowing up: Sports news dominates (especially big game moments), animal stories keep going viral, anything Trump-related explodes, Elon content of course, and genuine humor cuts through the noise. And then some more sports.

The key insight? These topics aren't platform-dependent - they're human-interest dependent. They work because they tap into basic human psychology: competition, cuteness, controversy, personality cults, and humor. Study these patterns and you can replicate this success anywhere. The platforms change, but human nature doesn't. 🎯

TOP 3 Posts:Image TOP 5-6 Posts: Image
Jul 12, 2025 5 tweets 2 min read
Here are Facebook's top 30 highest-traffic websites in the last 7 days, and the pattern is impossible to ignore. Every single one? News sites. Right-wing, left-wing, centrist, celebrity gossip, celebrity news - doesn't matter. If it's news, it's winning on Facebook.

What's their secret sauce? They're pumping out breaking news content constantly, some pushing hundreds of articles daily (don't worry, you can start with way less). But here's the real key: they're creating content that people want to SHARE.

These organizations are literally printing money because they've cracked the code: Facebook rewards news content that drives discussions and shares. While everyone else is chasing memes and motivation quotes, these publishers are building traffic empires. The blueprint is right there - they're showing us exactly what works. 💰

TOP 7 Sites:Image TOP 8-16 SITES: Image
Jul 3, 2025 9 tweets 3 min read
Here are the top 3 most-shared posts across all of Facebook in the last month that have 'mental health' keywords in them

As you can see, that which is most controversial gets all the engagement

Post 1: News format + controversy = $$$$ Image Want to make $10k to $100k per month as a digital publisher? Join our free newsletter 👇 publisherinabox.kit.com/817de4fde9
Jul 2, 2025 5 tweets 2 min read
📈🧵 Top 10 highest performing posts on the most viral Facebook Pages from June 21 to July 1st

We built a viral content database that's always tracking the highest performing Facebook posts

1. Follow these Pages obsessively

2. Recreate these posts as original and share them on your own Facebook Pages

3. Watch your reach + engagement + Content Monetization earnings explode

Top 4:Image Top 5-8: Image
Jun 27, 2025 10 tweets 2 min read
THIS GUY'S 16-YEAR FACEBOOK JOURNEY: FROM $0 TO 7-FIGURES (FULL BREAKDOWN)

a.k.a how to start an army of Facebook Pages all earning $1,500 per month like clockwork

2007-2011: The Early Days
Started creating FB pages when they were new. Growth hack? Page-sharing networks. Back then, 100 followers = 100 views. Those were the days.Image 💰 Join our newsletter for the exact playbook we've used to manage 100's of millions of Facebook followers and to lead major newsrooms to record-breaking growth: publisherinabox.kit.com/817de4fde9
Jun 23, 2025 17 tweets 3 min read
🧵 11 Ways Publishers and News Orgs Can Print Money on Facebook within 30 Days

Real publishers are earning $50k+/month.
Major news orgs? Pulling $100k-$1M+ monthly.
From Facebook. Alone.

Here's your complete revenue playbook... 💰 Join our newsletter for the exact playbook we've used to manage 100's of millions of Facebook followers and to lead major newsrooms to record-breaking growth: publisherinabox.kit.com/817de4fde9
Jun 22, 2025 6 tweets 2 min read
🤯 AI + Facebook Pages = Passive Income Machine

Publishers are running 10+ Facebook pages making $500-$5k each (or more).
Total work? 2-3 hours daily.

How? AI does 90% of the work.

Let me blow your mind... 🧵 💰 Join our free newsletter for the exact playbook we've used to manage 100's of millions of Facebook followers and to lead major newsrooms to record-breaking growth: publisherinabox.kit.com/817de4fde9
Jun 21, 2025 14 tweets 2 min read
🧵 Blueprint: Our WORST Facebook pages make $500-1000/month on autopilot.

We had a page with just 1.5k followers make $2k from ONE post.

Let me break down exactly how this works with a real example (religion niche)... 💰 Join our free newsletter for the exact playbook we've used to manage 100's of millions of Facebook followers and to lead major newsrooms to record-breaking growth: publisherinabox.kit.com/817de4fde9
Jun 20, 2025 38 tweets 4 min read
🧵 33 Reasons Facebook DESTROYS Google for Publishers

Smart publishers are abandoning SEO. Here's why...

1/ Instant Monetization
• Start earning day one
• No 6-month sandbox wait
• Clear revenue metrics
• Immediate feedback loop 💰 Join our newsletter for the exact playbook we've used to manage 100's of millions of Facebook followers and to lead major newsrooms to record-breaking growth: publisherinabox.kit.com/817de4fde9
Jun 19, 2025 7 tweets 2 min read
🚨 ATTENTION: Google Traffic Victims

The best time to start your Facebook publishing empire was before Google killed your traffic.

The second best time? RIGHT NOW.

Here's your recovery blueprint... 🧵 💰 Join our newsletter for the exact playbook we've used to manage 100's of millions of Facebook followers and to lead major newsrooms to record-breaking growth: publisherinabox.kit.com/817de4fde9
Jun 18, 2025 7 tweets 2 min read
🧵 Facebook Monetization Reality Check

Single image earnings:
• $2,290.54
• $919.53
• $368.32

One page, 2 weeks: $7,609.23
↳ That's $543.52 per day
↳ Projected monthly: $16,305.60
↳ Not including web traffic revenue
↳ 17 days still left in cycle

Plot twist: Owner almost quit this page months ago.
(Posts were getting 20-100 likes max)

Here's how we turned it around 🧵Image 💰 Join our newsletter for the exact playbook we've used to manage 100's of millions of Facebook followers and to lead major newsrooms to record-breaking growth: publisherinabox.kit.com/817de4fde9
Jun 17, 2025 11 tweets 2 min read
🧵 The Ultimate MSN Content Syndication Guide

Want to 2-3X your content revenue?
Smart publishers are quietly making bank on MSN.

Here's the complete playbook... Image 1/ Why MSN Is Gold:
• 2B+ monthly users
• Additional revenue stream
• Instant monetization
• Zero competition
Jun 14, 2025 11 tweets 2 min read
🧵 The USA: World's Best-Kept Tax Haven

ATTENTION: International Digital Publishers

Everyone's chasing offshore accounts in Panama and Cayman Islands...

While the smartest publishers are using America.

If you're an international publisher earning from:
• Facebook monetization
• YouTube AdSense
• Digital ad networks
Then you NEED to know about this.

Here's the tax structure they don't teach👇 1/ The Publisher's Dream Setup:
• 0% state tax (Wyoming/Delaware)
• 0% federal tax for non-residents
• Complete privacy
• US bank accounts for ad revenue and expenses
• Perfect for Facebook/YouTube/X earnings
• Setup costs under $500