Hi friends - I need your help. Today is #XMDay, and my company, Qualtrics, is giving us all time off from work to go out and focus on fixing a broken experience in the world. I need your help fixing one of the most broken experiences on earth: The employee experience. A thread. I’ve been focused on improving the employee experience for most of my career, and I think it’s the only problem I am going to focus on for the rest of my career, and to that end, I not only wrote a book, but I also just recently got a book deal.

In all the hiring I've done at now 3 massively scaling tech companies, I've been asked 100s of times "how do you maintain your culture as you grow?" with the most recent instance coming last night from a candidate in Sydney. I've had about 14 years to think about this answer. 1/ It's starts with a simple recognition of what culture is and isn't. Culture is not something between us or among us. It's not the facilities, the food, the dogs, the fact that we dress down, the processes or basic operating practices. 2/