1.5 crore merchants, 23% of the Indian MSME segment, recorded transactions on Khatabook in FY 20-21. Here's the ‘2021 Mid-year Covid Impact' analysis, a small effort from our end to understand the MSME segment behavior based on insights from the Khatabook platform. Lockdowns have a direct impact on MSMEs. In 2021, lockdowns are in line with the increasing COVID cases. So there is a direct link between COVID cases and a drop in business activities. The segment is yet to achieve full recovery to the pre-COVID levels of March 2020.

Over 2020 @Khatabook activated merchants in >95% Indian districts, recording over $100Bn+ in transactions with over 150Mn+ customers. A good chunk of India's retail GDP is already being recorded on the platform and trade flows from across the country are getting digitized. Based on this largest active data set of Indian MSMEs, we did an analysis on the credit behavior across geographies and the impact of COVID on the small business in 2020.
Here's what we found 👇

(1/n) Using what is the largest active data set on Indian MSMEs, we @Khatabook did an analysis of the impact of lockdown across all Indian states and major business categories. (Thread) Merchants have massively given their full support for digitization. Within 18 months @Khatabook has merchants present in over 700 out of 729 Indian districts. With this scale and reach, we're able to get a fairly accurate picture of the situation on ground. Here's what we found:

(1/n) @KhataBook 's humble journey started in 2016 in a small Electrical shop in the tiny town of Degloor, Nanded district, Maharashtra.

Vaibhav saw his father struggle keeping track of pending receivables of customers and decided to do something about it. He learned Android from Udacity and built India's first cash management Android app, KhataBook, while helping his father run the shop.

He iterated the design till his father was comfortable with the interface and released it on playstore in October 2016.