1/ I started SaaS companies in 2013 and 2021–@Heap and @AirplaneDev. Here's how things have changed in the last 8 years 👇
2/ Change #1: Everything is bigger
2013: only 3 SaaS co's worth over $10B. Seed rounds are $2M on 10M. Growing from $1M to 3M in ARR is excellent.
2021: 47 public SaaS co's worth over $10B, 6 over $100B. Seed rounds are $5M on 25M (or more). Hopin grew to $70M ARR in 2 years
Sep 13, 2021 • 13 tweets • 3 min read
1/ Pricing your SaaS startup, early-stage edition
We just rolled out pricing plans at @AirplaneDev. Before that, I spent 7 years iterating on pricing at @Heap.
Here's the framework I use. Spoiler: it's not all about maximizing revenue👇
2/ The real goal is to maximize long-term revenue potential. That might mean leaving $$ on the table for now. Some short-term goals worth considering: