Kim has Skims. Khloé has Good American. Kris has Safely.

And Emma Grede has a piece of them all.

She's the co-founder at each of these brands. Every Kardashian’s secret weapon. And she's made $300M along the way.

Let me tell you about Emma. 1/ Early days

Rewind to 2007.

After a few years as an event producer, Emma launches ITB Worldwide. It's a talent agency helping brands work with celebs.

I just heard about a company making almost $100M/yr selling car washes.

I was blown away. So I spent 2 hours digging into the business.

Here’s what I learned 👇 • The company is called Mammoth Holdings.
• One of many firms rolling up car washes, with PE backing.
• They own over 100 car washes from Knoxville to Utah Valley.

And it makes a lot of sense.

Imagine shutting down your business on a Tuesday. And then making $198,500 on Friday.

That's what happened to me.

It took me to Hollywood, gave me access to big dollar brands, and helped me launch a kickass business.

Here's the story 🧵 The year is 2012.

I had recently folded a media startup I was working on and I was taking some time off, plotting my next move.

Unexpectedly, a marketing exec at a big haircare company emailed me.

She was planning an ad campaign and wanted me to pitch for the business.

I just read about a college dropout worth $7.9B, who made a fortune in a crazy tough industry.

And he took a few beatings along the way.

You won't believe how interesting his story is 🧵 I’m talking about Tilman Fertitta, aka the “world’s richest restaurateur”.

But that’s an understatement.

1/ How It Started

The year is 1976 and Tilman is getting started as an entrepreneur.

He sells women’s clothing, vitamins and video games.

Zero home runs.

I just read about a restaurateur who literally burned her first joint to the ground.

And two years later, she built a $100M burger chain.

It is the most interesting story 🧵 I am talking about Pinky Cole, founder of Slutty Vegan. This is a restaurant with killer branding and awesome food.

1/ How It Started

Let’s go back to 2018. Pinky is a vegan looking to satisfy her own junk food cravings. And she figures other vegans want the same thing.

I just read about an engineer who built a $51M+/yr jewelry line.

And she did it by flipping the business upside down.

I was curious so I went full Sherlock Holmes for a few hours.

Here's the story 🧵 Her name is Noura Sakkijha. She's the Co-founder and CEO of Mejuri.

If you've never heard of them, just ask a lady in your life.

Trust me, they're big. And here's how they got there.

I know about a media entrepreneur who dabbled in music, production, and cartoons.

Then he made $1.5B on a brilliant bet.

This guy is a badass. 🧵 I'm talking about Haim Saban.

And there's a ton to learn from his story.

Let me tell you about it.

Imagine shutting down your business on a Tuesday. And then making $202,470 on Friday.

That's what happened to me.

It took me to Hollywood, gave me access to billion dollar brands, and helped me launch a kickass business.

Here's the story 👇 The year is 2012.

I had recently folded a media startup I was working on and I was taking some time off, plotting my next move.

Unexpectedly, a marketing exec at a billion dollar company emailed me. She was planning an ad campaign and wanted me to pitch for the business.

George Foreman made $200M off his grill. And Suzanne Sommers made $300M from the Thigh Master.

How did they do it? 🧵 They used Infomercials.

Infomercials still generate $200B+ in sales each year.

And watching them teaches you more than any marketing course could.

Forget everything you ever learned and just copy the infomercial formula.

It works like magic - here's how 👇

I just talked to a guy who made $26M by running one magazine ad.

And if this works, he’s probably going to make a lot more.

It’s a wild story - you won't believe what happened! 🧵 → Rewind to 2020. An entrepreneur named Craig Fuller acquires Flying Magazine, A magazine for pilots.

→ He says he wants to grow the magazine and create other "lifestyle businesses" for the aviation-loving crowd.

No one is sure what that means.

But Craig has big ideas.

My cousin Dave runs a recycling yard making $31M a year.

And the opportunity in this industry is nuts.

I'm gonna tell you Dave's winning formula.

You wouldn't want to miss this 🧵 First some background 🚗

• cars are the most recycled consumer product in the US
• the metal is shredded and scraps are shipped to steel mills
• parts like wheels, windows, and seats are sold separately
• a smashed car can be worth $1000's in parts alone

I shut down my business on a Tuesday and a week later, I made $200K.

It was 50% luck and 50% hustle.

Here's what happened 🧵 The year is 2012. I recently folded a media startup I was working on and I'm taking some time off, plotting my next move.

Unexpectedly, the head of marketing at a hair care company emails me about an ad campaign she wants to run. Guess they haven't heard I folded the company 🤷‍♂️.

I just read about 2 guys making $20M/year with a crazy simple tech business.

And it all started with a $50 Google Ads credit.

Here's the story and some takeaways to steal their playbook 🧵 The company’s called LegacyBox and I love what they’re doing.

• Founded by college roommates Nick & Adam in 2009
• Nick was a web designer and Adam was a video editor

Keep reading 👇

I'm gonna teach you a million dollar marketing lesson in the next 2 minutes 💰

🧵 Imagine you're walking down the street and spot a bakery.

In the window you see cookies, cupcakes, and cinnamon rolls.

You're not gonna buy anything but decide to walk through the door anyhow.

Right away you get a whiff of that fresh baked cookie goodness.

I spent the last few hours digging into one of the most successful tech investors of all time.

He runs a $94B portfolio and has a killer track record.

He's also one of the most secretive.

And there's a ton we can learn from him 🧵 I'm talking about Robert F. Smith and he runs Vista Equity Partners.

The firm which buys B2B software companies and then makes them way more profitable.

Exactly how they do it is a bit of a mystery, but it all comes to something called the Vista Best Practices.

I just read about a guy who made $1.5 billion bringing a crazy Japanese TV show to America.

And it was definitely my favourite show as a kid, so I'm glad he did.

I'm talking about Haim Saban, one of the most innovative entrepreneurs of our time.

Here are the highlights ⚡️ 1/ Rough start

Haim grew up with little money and loads of ambition.

He got into the music business at a young age, first as a performer - he was awful - and then as a concert promoter and record producer.

My sister took her business from $3,813/mth to $19,500/mth with a formula anyone could use.

And she did it in just 12 weeks.

I’ll give you the playbook so you can do it too. 1/ The Original Business

My sis has a dog-walking business, which works like any other service business.

She was walking 8 dogs a day, in two groups of 4, at $22 per dog. A morning group and an afternoon group.

That comes to $176 in daily income.

Justin Timberlake just made $100M. Neil Young took in $150M. Bruce Springsteen cleared $550M.

They all did it the same way - not with concerts or endorsements.

They sold their songs to Hipgnosis, the $2B juggernaut that is transforming the music biz.

Here's how it works 🧵 Hipgnosis is part of a new breed of companies buying up music rights.

Two decades after the industry was pummelled by the rise of pirating and the demise of CD's, music is worth a fortune once again.

Let's take a look at how this happened.

My buddy Ken is making $9,600/month with a wedding side hustle.

And he works 3-4 hours each week.

Here's how 🧵 Ken worked for 10 years as a clergy in a synagogue. As part of that job, he officiated a lot of weddings.

He changed careers a few years ago, but he kept getting calls from people who wanted him to marry them.

William Rosenberg opened a diner called Open Kettle in 1948 and before long, he would transform it into an American icon.

He called it Dunkin' Donuts - and there's a very good reason why.

Here's the story 🍩 1/ How it started

A couple years after opening the restaurant, William noticed a pattern.

Customers would buy a donut and then dunk it into their coffee before each bite.

He decided this should be the focus of his restaurant and renamed it Dunkin' Donuts.

I just discovered a kindergarten teacher who is making $80K/mth with a side hustle.

And that's not even the wildest part of this story - there are tons of other teachers doing it too.

Let me tell you about it 🧵 It all comes back to a website called TeachersPayTeachers, or TpT for short.

• TpT is an online marketplace where teachers can buy/sell their lesson plans

• 7M members including 85% of Pre K - 12 U.S. teachers

• 5M pieces of content