Where did 10,000 steps a day come from?

There is a general consensus amongst fitness enthusiasts that walking about 10,000 steps a day is one of the ways to stay healthy and fit (1/9) People across the globe have accordingly been adjusting their target of daily steps on fitness trackers to this number. Scientific studies based on fitness have also been conducted to check the validity of the claim that walking 10,000 steps will ensure good health (2)

The rise & rise of Amazon Private Label Brands: A short thread 🧵

As of the year 2020, Amazon has been offering over 22000 products from 111 of its own private labels brands on its marketplace, which is triple of the numbers from 2018! (1/7) - Apparel, Accessories & Footwear constitute ~50% of Amazon's private-label products

- 6 of Amazon's brands offer a more than 1000 products each, while rest are focused on serving specialized customer bases (2)

Shivnaresh - A desi sportswear brand is slowly and steadily catching up with global brands like Nike, Puma & adidas
A thread (1/10) I got intrigued by the recent brand positioning of Shivnaresh in sports centric bollywood movies and this got me reading about their history which in fact is quite interesting (2)

Amrut Single Malt - The Indian brand which is a pioneer in the Single malt whisky segment and has successfully created its mark in the global premium whisky segment.

A thread about the brand and its history (1/n) It was in May 2019, a small Indian whisky manufacturer, dwarfed next to contending global liquor giants like Pernod Ricard and Diageo, were eagerly awaiting the jury’s decision at the Bartender’s Whisky Awards in San Francisco (2)

Quick insight into the cars with the longest production run in India before being phased out of the market completely

(No. 3 will blow your mind 😛) 1. The car with the longest production run is none other than the Ambassador which continued for 56 years until 2014 since its inception in the year 1958. Most commonly seen with the “laal batti” usee by government officials!

Such a brilliant innings from Mayank Agarwal! DC somehow manages to lose from a controlling situation, yet again! What just happened!! 😶

Compulsion loop, the concept which makes mobile gaming or gaming in general addictive!

To start with Compulsion loop is defined as A habitual, designed chain of activities that will be repeated to gain a neurochemical reward (a feeling of pleasure)

[Thread] (1/7) 3 keywords which make this concept so powerful, 1st the purpose to create a constant repeating habit, 2nd is to define the specific set of activities that would lead to 3rd which is generating a neurochemical reward, which essentially is the release of dopamine in our brains! (2/

TIL Diners Club was the first to bring in the concept of credit card which was launched in the year 1950, although technically at inception it was a charge card and not credit card since users were required to settle off their bills in total by month end (1/4) The story goes that in fall of 1949, Frank McNamara went to pay the bill after dinner wit a client at Major’s Cabin Grill, only to realize he had left his wallet in another suit, and was saved of the embarrassment by his wife who settled the tab (2

I have never been an ardent follower of F1 racing but after watching F1 Drive to survive series on Netflix it was really amazing to know what the dynamics in F1 are beyond speed and thrill that everyone knows of
Some interesting highlights that make its so unique(1/n) 1. There are only 10 teams which participate with 2 drivers each, which means only 20 drivers (players) can participate and compete in this sport across the globe! This clearly reflects how good one needs to be to be among those 20 and that too consistently, or else one may (2

Had an interesting experience with daily wage workers who came in for packing my stuff while moving to a new place.
First, none of them wanted to wear hand gloves as it affected their work (understandable) but they did for entering the society as it was a mandate but removed.. as soon as they started the work. Secondly, couple of them refused wearing a mask even going to extent that they might not work if he is forced to wear a mask (even for their own safety if not ours)
After some time when I tried having a conversation and understanding the covid

With IPL 2020 around the corner, a thread on understanding the brand value of the IPL ecosystem and how do the 8 teams fare when it comes to brand value! (1/n) As IPL has entered in its second decade of existence, the league has gradually transitioned from being a startup to being a more mature, stable and profitable business model. The rise in brand valuation of IPL is a clear reflection of its phenomenal success (2/n)

The entire apartment rental business in India is highly unorganised driven majorly by local brokers and so called property consultants with a focus to earn brokerage and in addition to this the entire system is skewed much in favour of the landlords leaving the tenants to suffer While moving in it’s the tenant who needs to pay all the deposit and rent in advance but while leaving the same is given back to the tenant only after he/she vacates that too post multiple rounds of inspection

Understanding the difference between Ice creams and Frozen desserts! [Thread]
Most of the consumers are not aware of the difference between the two since both products are treated or marketed as Ice creams, so lets try and see which category does your fav. brand falls in! So the basic difference between the 2 - Ice Creams are defined as frozen food typically made from dairy milk or cream with added sweeteners, sugars or flavours

Whereas, frozen desserts are made from vegetable oil/ vegetable fats instead of fats derived from milk!

Growth of Sensodyne to a Billion Dollar brand and how it established its own niche in the global toothpaste market!

A thread! (1/16) The origin of Sensodyne dates back to 1907 where a pharmacist named Alexander Block started a company called Block drug which launched Sensodyne as a desensitising toothpaste in 1960 (2)

The story of the iconic rum brand from India which has a dominating presence not only in India but globally as well - Old Monk!

A thread on #oldmonk (1/10) The story behind Old Monks starts in 1855 in the quant hill town of Kasauli in Himachal Pradesh when a man named Edward Dyer sets up a Brewery which later merged with Meakin and co. ltd in the early 1900s to form "Dyer Meakin Breweries" (2/)

The story of Vini Cosmetics (company known for Fogg deodorants) and the legend behind it Mr Darshan Patel!

A thread 🧵(1/11) Darshan Patel the founder and CEO of Vini Cosmetics started hi career by joining his fathers company Paras pharmaceuticals in 1985 and spent the new few years studying and understanding the Indian consumer and the market (2/)

How do Painkillers work? A short 🧵

Before getting know how painkillers work, lets just understand what Pain actually is.

Pain is a signal that your body sends to the brain to let it know there's a problem, so the brain can help the body respond (1/) Pain is important because it helps the brain to start the work of natural repair/healing without it which the body would not respond and even the smallest injury may become fatal. So, whenever cells in your body are injured , they release chemicals called prostaglandins (2)

The new buzz words in consulting transformations these days is "Analytics-led" and "Digital" across industries and geography, this is what the clients find exciting and feel the need to invest in and post Covid era has further fueled the need for the same by the C-suite But, historic trend is somewhat not so encouraging as it has been seen that only 1/8 companies undertaking such journeys actually derive value from it and undergo a successful transition. So, why do these transformation journeys fail? Although there are now clear answers to this

On the occasion of #WorldChocolateDay , a brief thread on history and evolution of the modern 'chocolate' which has become an incredibly important aspect of people's lives across the world! (1/10) When most of us hear the word chocolate, we picture a bar or a box of candies. The verb that comes to mind is probably "eat," not "drink," and the most apt adjective is "sweet." But for about 90 percent of chocolate's long history, it was strictly a beverage (2/)

Superdry : A "Japanese" inspired brand that Japanese don't know off! [Thread] If you have ever come across a Superdry store or used one of its products, you would notice that everything they sell carries a message in Japanese - but hardly anyone knows what does it mean, apart from assuming that the brand originates/has some connection with Japan (1/8)

"Netlix and Chill" - a classic case of a social media fuelled semantic drift from a common phrase to a sexual innuendo!
[Thread] The first mention of the phrase on a social media platform dates back to 2009 i.e 2 years after its inception through a tweet from the account of "Nofacenina" on 22nd Jan'09 and started gaining traction in the social circles of the youth (you can check it out on the account page)