Ravi Gupta Profile picture
Consultant | Chartered Accountant | MBA @isbedu | Hot Takes on Finance, History & Geopolitics
Jan 21, 2022 7 tweets 2 min read
Unbelievable that MedPlus isn’t even on the list. One needs to read DRHP of PharmEasy and MedPlus to understand the difference.

E-commerce players earn commission from sales which reduces their gross margins (SS has 9% compared to 21% for MedPlus) And because of cluster based approach of MedPlus it ensures that in a given city that it targets, it has stores sprayed all over. Kolkata has 200 MedPlus stores. Hyderabad and Bengaluru have over 300.

Result? Brand visibility, stores acting as micro fulfilment centres.