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Rhys Wallace Profile picture
Rhys Wallace
@rhyswallaceco
Building banking @getqonto
Jan 12, 2021 • 18 tweets • 5 min read
The DoJ killed Visa & Plaid's $5.3B merger deal.

What went wrong?

A brief 🧵for those out of the loop... 👇 Quick context:

1 year ago (to the day), Visa announced plans to acquire Plaid, a fintech co. helping connect bank accs. and services much more effectively than the traditional methods.

The primary goal for the move was (supposedly) to deepen Visa's integration in fin. services
Jan 10, 2021 • 14 tweets • 5 min read
THREAD: Advertising as signaling.

And when it goes wrong...

👇 2) Advertising is a sunk-cost demonstration of faith in what you're selling. It's sincere precisely because there's a cost attached to it.

• Ad campaigns
• Marketing events
• Expensive, impressive offices

All publicly signal commitment and confidence in an offer.