Rick (Tarik) Dzekman 🤔 Profile picture
Working in UX, researching artificial intelligence and writing about everything from business to philosophy.
Mar 7, 2019 • 21 tweets • 4 min read
Some thoughts on using Personas in UX:

1/ I’ve found that doing the research to make a persona was incredibly valuable. But that if I wasn’t the person also designing the product then my personas would never get used. That’s on me. 2/ If I was the person designing the product then the persona itself wasn’t even as useful as the mountain of research needed to get there.