Rob Blackie Profile picture
Founder: Rob Blackie Digital Strategy. Londoner.
5 Feb
The @risj_oxford report on news and the 2019 election is, as usual, very helpful.

1. News & views shared by people in social networks was as influential as mainstream media for under 35s.
A lot of this originates in mainstream media (e.g political analysis, investigative, clips of TV interviews) and under 35s are cumulatively a much smaller voting group than over 35s.

But this is still a big change - we're more influenced by what our peers think and share.
2. TV debates directly influenced around 1/3 of voters. But very likely they influenced more because of social sharing.
Read 14 tweets
2 Oct 19
How does Trump win?

That’s what I tackled in my talk to the Business Insider Trends conference in Warsaw today.

Trump is a horrible person, with many terrible flaws. Yet he won. Partly because some of his communications are very effective.
The science of persuasion has taught us a lot about how to persuade people.

But because humans are complicated, it’s not always obvious which trigger works best.

Digital marketers on the other hand have often reverse engineered the same triggers,
...simply based on what works for them.

I’ve spent my career straddling the corporate digital marketing world and politics – so Trump fascinates, and horrifies, me.

So for my client Best for Britain, during the 2017 General Election...
Read 63 tweets
4 Jul 19
Ofcom's Communications Market Report 2019: Highlights:

1.40% of households have paid subscription TV. Eventually this will cause substantial increases in the cost to reach people through TV, though not yet because even these households still watch a lot of traditional TV.
2. 16-34s are watching 43% less live TV than 5 years ago – and the trend is much faster than for older adults.

3. Audience reach (ie how many people use a channel at least once) is falling fast among younger groups. The BBC is down from 71% of 16-24s in 2010 to 48% in 2018.
4. And younger people are watching much less BBC. 16-24s are watching 55% less than in 2010.

This isn’t just the young – for instance 35-44s are watching 43% less BBC than in 2010.
Read 9 tweets
12 Jun 19
The Reuters Digital News Report is a must read if you’re interested in how the public is influenced by the media, and how media works.

Some highlights:

1. Facebook is still the dominant social media channel...
...However WhatsApp continues to grow as a news channel, especially in non-Western countries. A big challenge is that encrypted WhatsApp protects privacy & from abusive governments, but eases rumours and disinformation.
2.Instagram, WhatsApp, YouTube & Twitter all gaining time-use with UK users.
Read 15 tweets
31 May 19
Ofcom’s Online Nation, out yesterday, is as useful as their other major reports.

Interesting findings include:

1.Even the over 75s are now mainly online. Only 13% of adults are offline now.
2. As many 3-4 year olds go online as 75+ year olds (52%)

3.There are still plenty of people who have only recently got online. So, for instance, 26% of people who are online don’t use email, 27% don’t browse.
4. Ecommerce still has a long way to go. Only 46% of internet users buy online.

5.Use of government services online lags – only 19% regularly do this. Likely a reflection of poor services until recently.
Read 22 tweets