1.40% of households have paid subscription TV. Eventually this will cause substantial increases in the cost to reach people through TV, though not yet because even these households still watch a lot of traditional TV.
2. 16-34s are watching 43% less live TV than 5 years ago – and the trend is much faster than for older adults.
3. Audience reach (ie how many people use a channel at least once) is falling fast among younger groups. The BBC is down from 71% of 16-24s in 2010 to 48% in 2018.
4. And younger people are watching much less BBC. 16-24s are watching 55% less than in 2010.
This isn’t just the young – for instance 35-44s are watching 43% less BBC than in 2010.
The Reuters Digital News Report is a must read if you’re interested in how the public is influenced by the media, and how media works.
1. Facebook is still the dominant social media channel...
...However WhatsApp continues to grow as a news channel, especially in non-Western countries. A big challenge is that encrypted WhatsApp protects privacy & from abusive governments, but eases rumours and disinformation.
2.Instagram, WhatsApp, YouTube & Twitter all gaining time-use with UK users.