Robert McLaws Profile picture
Co-founder & CEO of BurnRate (@BurnRate_io). Serial entrepreneur. Former Microsoft MVP. @dotnetfdn member. Helping founders build amazing businesses.
Jan 28, 2022 15 tweets 3 min read
To elaborate, you are building 3 acquisition pipelines:
- Customers
- Employees
- Investors

The processes are very similar, but the content is NOT. You HAVE to know what you’re selling in any conversation and tailor your message to the audience.

Strap in, it’s thread time. These audiences buy your ability to:

- Customers: move the needle for their business

- Investors: make money for their LPs

- Employees: make a difference in the world that they can get behind

Selling these 3 things will be 100% of every successful founder’s focus.
Mar 12, 2019 29 tweets 5 min read
Since we’re talking about how we got into college today, here’s mine:

I worked my ass off and was awarded a 4 year, full ride Air Force ROTC scholarship in 2000. Had the second-highest score on the Armed Services Vocational Aptitude Battery (ASVAB) in the state. That meant I could pretty much do any job I wanted.

Final award was contingent on passing standard military entrance tests (physical, etc).

I was advised by my instructors not to make a big deal out of my exercise-induced asthma, and it wouldn’t be a problem.
Feb 24, 2019 8 tweets 2 min read
So the new foldable phones have “seen” Apple’s price increases and “raised” them quite a bit. Having literally just contradicted my earlier statements & bought an iPhone XS Max on AT&T Friday, here’s the “real” context on market pricing & what it means when these phones ship. Huawei just took Apple’s spot at the most expensive spot in the market, with a legit device that can be both a phone and a tablet, without looking like you’re holding an iPad to your face. That is significant, because Apple devices are grossly-overpowered for “smartphones”.