Rob Leathern Profile picture
VP Product Management at Google. Prev: Business Integrity at Facebook 2017-2020. 2x startup exits. Opinions mine and not employer’s. 🇺🇸 + 🇿🇦
May 11, 2022 46 tweets 9 min read
I wrote some thoughts about using DAOs for industry collaboration and governance. Thread below...

Disclaimer: This reflects my personal thoughts on this topic and should not be read as representative of my team’s or employer’s views. As with a lot of web3 topics, I hope this will spur discussion + community feedback and I welcome input.

I’ll start with some definitions.
Jul 16, 2021 41 tweets 6 min read
It’s been 6 months since I (remotely) began a new job. I was fortunate to have the chance two weeks ago to meet one of my cross-functional partners in person for coffee for the first time, and they said to me “you’re so thoughtful in person!” I laughed... ...because it obviously and perhaps unsurprisingly means I’ve probably been coming across to them as less thoughtful over video, and it kicked off the idea of writing this thread. (2/39)
Jun 24, 2021 9 tweets 2 min read
Even though companies are offering more flexibility to workers, there’s not a lot of content out there on related issues yet (I moved to Austin at the end of 2019, pre-Covid, from the SF Bay Area). Some quick thoughts from my experience (1/9) Moving? Even if your employer doesn’t help pay moving/relocation costs, you *used* to be able to write off moving expenses but that is mostly not possible now since 2017 due to the Tax Cuts and Jobs Act. This may now be a larger than expected personal expense b/c hi demand (2/9)
Apr 30, 2021 11 tweets 2 min read
One of the books I recommend product managers buy is a copy of @EdwardTufte essay “The Cognitive Style of Powerpoint”. (1/11) edwardtufte.com/tufte/powerpoi… It’s a short and impactful document albeit a few years old and (while these products never stay static in their features or how they are used) for information professionals it’s well worth the $10 purchase price to see & absorb this thinking (2/11)
Jan 1, 2021 12 tweets 3 min read
After almost 4 years, I made the difficult decision to leave Facebook, and 12/30/20 was my last day at FB. I've had a great experience in a difficult, fun, fast-growing and impactful role at the company working with amazing people. I was honored to call them colleagues! (1/12) Working on Business/Ads Integrity/Trust at Facebook has been my most rewarding professional experience. While it’s been difficult and demanding work at times, the passionate & dedicated crew I worked with have accomplished a great deal in these last few years! (2/12)
Sep 21, 2020 4 tweets 2 min read
Ad nerds: Zoom/Bluejeans/video call joke of the week: add a banner ad to your video!

1) Install obsproject.com Open Broadcaster Software
2) Start virtual camera
3) Overlay browser window on screen from website
4) Close crop around 728x90 (or whatever) ad
5) Profit! And yes, you (or the website you partner with) is probably only getting 1x impression per display, no matter how many people are on the call
Sep 3, 2020 5 tweets 1 min read
The US 2020 election (and this year in general!) is like no other! Just one more reason why our teams at Facebook have been doing everything we can to ensure it’s protected (1/5) Today, we’re making a series of changes to encourage voting, ensure access to accurate & authoritative info and reduce the chance of post-election uncertainty about.fb.com/news/2020/09/a…
(2/5)
Aug 17, 2020 4 tweets 2 min read
We’re 78 days from the US election. Greater transparency into political ads is a goal for me, my team and the company. Today we’re introducing several new Ad Library features that will be helpful to researchers, journalists and people as we enter this period and beyond (1/4) First, when you go to a page view in the Ad Library, you’ll now see which other advertisers have run ads with a shared “paid for by” disclaimer. A shared disclaimer means the advertisers explicitly shared it via our tool & have at least one shared organization funding them (2/4) Image
Jun 22, 2020 4 tweets 1 min read
You can use Facebook’s Ad Library to flag ads to us:
(a) the Library shows ALL active ads on FB and IG,
(b) you can see all the ads an advertiser is running, & then
(c) report bad ads and/or send links (top right corner of each ad) for us to look at (e.g here too)(1/4) You can get to the Ad Library from any Facebook page, or visit facebook.com/ads/library/ and search by advertiser FB page/IG profile name. You don’t need an FB login to copy links to each of the ads, but if you are logged in you can report ads from there as well (2/4)
Jun 17, 2020 4 tweets 1 min read
Today we’re introducing the Voting Information Center, which will be the largest voting information campaign in American history. As part of that effort, our lofty goal is to help register 4 million voters this year using Facebook, Instagram and Messenger about.fb.com/news/2020/06/v… We also realize how important it is for people to have more choices over whether they see political ads or not (2/3)
Jun 10, 2020 4 tweets 1 min read
1/4 Today people can again start to sell and trade non-medical masks on FB and Instagram. This will apply to organic posts, ads, and commerce listings including IG shopping + Marketplace facebook.com/business/news/… 2/4 Guidance from health authorities has evolved and businesses are working to fill a need. The policy changes were always meant to be temporary, and the past few months we’ve made investments and updates to our enforcement to help distinguish non-medical masks from medical masks
May 26, 2020 6 tweets 2 min read
I know someone in WA state who was impacted by this fraud, though it affects everyone in the state and this is a truly systemic problem. Here is what they told me (1/6) “Unfortunately, I was one of the targets. A few preventative steps can save you hours of work later.

1. Setup your SecureAccess Washington account and associate it with your SSN. This will mitigate anyone else claiming your SSN and filing for unemployment benefits.” (2/6)
May 6, 2020 21 tweets 4 min read
1/ Several people have asked me about Facebook’s advertiser verification process over the past few weeks. Who we verify, how we do it, and where we’ll go next. Here are some thoughts #longthread 😄 2/ First, let's start with what Facebook already does. We require a wide swath of people and businesses to go through some sort of verification.
Apr 9, 2020 8 tweets 2 min read
Today, Facebook filed a lawsuit in federal court in California against an individual/entity who violated Facebook Terms and Policies by providing cloaking software and services designed to circumvent automated ad review systems, & ultimately run deceptive ads on FB and IG (1/8) Facebook filed suit against this cloaking software creator, who also targeted a number of other technology companies including Google, Oath, WordPress, Shopify, and others.
about.fb.com/news/2020/04/a… (2/8)
Mar 27, 2020 7 tweets 2 min read
Facebook is focused on preventing exploitation of the COVID-19 crisis for financial gain. Since it was declared a public health emergency, Facebook has removed millions of ads & commerce listings for the sale of masks, hand sanitizer, wipes & COVID-19 test kits (1/7) While ads and commerce enforcement is not perfect, it continues to improve. We already have various automation/detection in place to block or remove this material from our platform, and we improve that automation daily (2/7)
Mar 19, 2020 7 tweets 2 min read
As we said Monday, we're working with partners to send home all contract workers performing content review, including people who review ads and monetized content. Here are details on what this means for advertisers, publishers and creators (1/7) about.fb.com/news/2020/03/c… We use a combination of people and technology to review ads, but now with a reduced and remote workforce, we’ll rely on automated technology even more. (2/7)
Mar 5, 2020 4 tweets 2 min read
Short thread - For Facebook/Instagram ads, we are expanding enforcement of the policy on ads about elections or politics in 32 more countries

facebook.com/business/news/… In June 2019, we made our ad transparency tools available globally, enabling advertisers to become authorized to run political ads, place “Paid for by” disclaimers on their ads, and have their ads be archived in the Ad Library for seven years.
newsroom.fb.com/news/2019/06/o…
Mar 5, 2020 4 tweets 2 min read
1.. “Krusen’s decision to let the parade go on was based on two fears. He believed that a quarantine might cause a general panic.” @SmithsonianMag (2018) smithsonianmag.com/history/philad… 2.. “In fact, when city officials did close down public gatherings, the skeptical Philadelphia Inquirer chided the decision. “Talk of cheerful things instead of disease,” urged the Inquirer on October 5.”
Jan 13, 2020 17 tweets 4 min read
A promised thread for adtech nerds. Since we announced an important product change last week that applies to all ads (not just a subset), for ‘Custom Audiences from a list’. I wanted to give some more details. These changes start to roll out later this month (1/17) Back last July, we added more transparency into which advertisers and third-parties were uploading or using lists with your information on it … back then I’d said in an interview with Buzzfeed: (2/17)
Jan 9, 2020 11 tweets 3 min read
Today we announced expanded transparency and controls for political ads, which includes the option to see fewer political ads. about.fb.com/news/2020/01/p… (1/11) We understand there is - and will continue to be - debate about our decisions. They came after hard deliberation and months of conversations with those across the political spectrum. (2/11)
Jan 1, 2020 6 tweets 1 min read
‘ “Low-cost storage is the key to enabling renewable electricity to compete with fossil fuel generated electricity on a cost basis,” says Yet-Ming Chiang, a materials science and engineering professor at MIT.” /2 ‘energy storage would have to cost roughly US $20 per kilowatt-hour (kWh) for the grid to be 100 percent powered by a wind-solar mix.’ /3 google.com/amp/s/spectrum…