Co-Founder, Chief Product Officer @OnRallyRd // A designer of things from an era when iPhones didn't exist.
Jan 9, 2020 • 18 tweets • 8 min read
In '88 the Jordan III changed *everything*
We can thank it for:
• Lifestyle as a Product
• Brandless Branding
• Viral Product Launches
• Flash Sales
• Retro Aesthetic
• Non-Obvious Product Market Fit
Its why Lebron will always be #2
+it saved Nike
Heres how
1/Thread 2/ “the single greatest plan I’ve ever seen put together”
To start with current landscape: Lebrons Nike deal WILL earn him $1B. Its a fairly new phenomenon: athletes so culturally powerful that brands make LIFETIME deals (post-career included).
