Rosie Percy Profile picture
Associate Director of Ecommerce Audience Development Strategy @voxmedia. Views my own. Previously: @insiderinc, @TimeOutLondon, @guardian. She/her. 🏳️‍🌈
Feb 27, 2019 13 tweets 5 min read
I'm fascinated that an Instagram-only news company has received funding at all (let alone from The Guardian), especially because Instagram is a notoriously difficult platform for publishers to monetise - and lack of revenue is why we're *losing* so many journo jobs. Thread 👇 Right now #ThisMuchIKnow is just an Instagram account, no website. They're calling themselves a news company but the account can't seem to decide if it's another screenshot meme account or information service - it's swaying from basic bitch to brexit.