I’ve noticed in my social media feeds that there is a new church in my area whose marketing strategy is aimed at getting people to switch churches. They are presenting themselves as an authentic church for people who are tired of all the fluff. (1) As a pastor, there are a few things about this that bother me. 1. In a city exploding with new residents, many of them unchurched or without a church home, this should be the main aim in our outreach. (2)