This $3.6B powerhouse of a brand almost did not exist.

100+ investors laughed them out of the room.
Amazon desperately tried to copy them out of business.

Now? The world's best athletes refuse to train without it.

Here's the wild story no one's telling: 🧵 While others chased step counts, WHOOP unlocked human performance data worth billions.

Amazon's copycat attempt failed so badly Will now inscribes "don't bother copying us" inside each device.

Dive into their journey & the untapped content goldmine that'll become their true $30B MOAT.

Lego isn't a toy company. It's a $10B media empire that happens to sell plastic bricks.

In 2004, it almost went bankrupt.

Today it's the largest toymaker on the planet. The difference? Media.

Forget business school. Lego's comeback story is the only case study you need 🧵👇 Today, Lego has an expansive digital footprint—TV shows, video games, & a theme park.

But in 2004, they were on the brink of bankruptcy. $220M in losses.

Lego's response? Don't fight the digital revolution. Pivot from being just a toy maker to a storyteller.

"I'd rather die than wear Crocs" - Everyone in 2016.

Now? Celebrities brawl over getting limited editions.

Let's uncover the viral strategy that took Crocs from the "world's ugliest shoe" to a $4 billion brand with diehard fandom. 🧵👇 2002: Crocs born as a humble boat shoe.
2008: $185M in losses, massive layoffs, and stock plummets 76%.
Fast forward to 2021: $2.3B in revenue.

So how did Crocs pull off a near-impossible comeback?

$1.3B valuation. 18M followers. ZERO ad spend.

Ben Francis isn't just Britain's youngest self-made billionaire. He's the architect of Gymshark's strategy that revolutionized brand marketing.

This is how you rewrite an industry's rules. Take notes 🧵 First, let's talk numbers. FY 2023-2024:

- Revenue: $695M
- Gross Profit: $300M+
- Social Reach: 27.5M+ across platforms

Brands like Nike spend $3B+ on ads & marketing.

Gymshark? $0 on traditional ads until September of 2024.

This isn’t luck—it’s strategic brilliance.

Remember this guy?

Tom Dickison sold $100M/year worth of blenders from viral YouTube videos where he'd blend iPads to show how amazing his blenders are.

The greatest marketing strategy of all time.

This case study will teach you more about marketing than a $200K degree 👇🧵 Blendtec went from an unknown restaurant blender company that manufactured $400 blenders → to building a cult following as one of the most successful blender companies of all time.

With 200M+ organic views on YouTube and millions in $$$ sales.

Bryan Johnson sold his payments company for $800M.

Spent $4M to reverse his age from 46 to 18.
Now he's choking the $1 Trillion Health Industry by redesigning meals, supplements, health trackers, and gyms.

He’s not here to take part, but to take over.

His $100B plan👇 thread🧵 Bryan sold his company Braintree Venmo for $800M. Walked away divorced, spiritually disturbed, unhealthy, and depressed.

He sacrificed his body so he could make money. Didn't like it.

Codie Sanchez acquired $200M worth of businesses within 3 years of quitting her job.

She’s outcompeting billion-dollar funds with an 8-member team using YouTube.

Her strategy can make you millions if you’re willing to learn.

A thread 👇🧵 Her business portfolio does $50M in revenue and is likely worth anywhere between $200-$300M.

She owns an active majority in 10+ companies and a minority stake in many others.

I built the $50M company that forever changed YouTube.

It's called Jubilee and it's clocked 5 BILLION views and 9M subs on YT.

100's of channels have copied us, and MrBeast tried to poach half my team.

How much $$$$ it makes, how we constantly go viral, and how I built it 👇🧵 7 years ago, Jubliee Media officially launched.

Since then we've grown to 13M+ total followers and generate $8-figures / year, growing 100% year-over-year.

Our top 10 videos have 200M views. Half the people in the U.S. have watched ONE of these ten videos.

Alex Hormozi is going to be a billionaire by 2033.

He made $50M by selling his businesses and is now using video content to disrupt traditional private equity (his portfolio is already at $200M/year)

How he is using YouTube to become a billionaire right in front of your eyes 🧵 Alex's journey started when he invested $50K into his first gym.

Money was so tight he'd sleep on the gym floor & bathe at LA Fitness!

But over the last 3 years, he's sold companies for ~$50M and grown his portfolio of businesses to $200M+ with content.

Look at this guy's face.

He went from making no money from his car reviews, to selling $345M worth of cars in 3 years, with no team, no budget, while having a full time job.

All from one YouTube channel.

Copying his content strategy might 10x your business, take notes 🧵 His name is Doug Demuro and he owns a car auction site which is valued at $80M.

He's sold cars worth $345M through 15,000+ auctions since 2020.

Recently he sold about ~ 50% of his company for $37M to the Chernin Group (valuing it at ~ $80M).

This is NY's #1 Real Estate Broker.

He could barely sell any properties in his first 2 years. In 2022, he sold $2B of properties.

He disrupted his industry using YouTube - Harvard even wrote a case study on him.

Here's what every entrepreneur should learn from Ryan Serhant: 🧵 He made $59K, total, in his first 24 months as a broker.
Now, he pockets over $20M for himself each year.

Why such a drastic change in fortune?

He attributes his success to YouTube.