Last year I ran a small digital PR campaign for "Dry January" using Google Trends data.
It got featured in The Daily Mail, Entreprenuer•com, Canada•com, and around 20+ more high authority publications.
Here's my exact pitch (in full), data, and process... 🧵
The angle was simple - see if searches for Dry Jan were higher than the previous year.
If so, make the data look nice and pitch it to the media with the angle "interest in dry jan is increasing by X%"
Searches for dry jan were massively up on previous years.
Aug 4, 2023 • 7 tweets • 3 min read
Here's a quick way to get an interactive, link-worthy calculator on your website in less than 10 minutes.
No plugins or coding experience needed.
If I get a few comments with the word "calculator", I'll post the full source code and ready to use template in the thread.
🧵
This salary calculator was inspired by a similar tool I found in the wild from @GoFishDigital, who created a "Tech CEO Salary Calculator" for their client Simple Texting. 👏🏼
The idea is simple. Simply show a famous person's ridiculously large salary compared to the users.
Mar 15, 2023 • 18 tweets • 5 min read
This is the perfect example of a strategy that has been obliterated in the last few years 👇
In this thread, I've tweaked Alek's steps to transform this 'shotgun skyscraper' tactic into a highly effective digital PR campaign.
The angle was simple - see if searches for Dry Jan were higher than the previous year.
