Sam Mullen - Try Something Different Profile picture
Project Manager @ Meta Reality Labs. Former SEGA / Atlus. Color blind. Tweets only approximate the English language. Views are my own. 日本語OK、色盲である
Sep 22, 2020 13 tweets 3 min read
It is the day where 13 Sentinels: Aegis Rim activates and deploys, a product that would have been a challenge under normal circumstances, but turned into a colossal undertaking considering everything that has transpired.

A thread. I actually had the honor of visiting Vanillaware some time ago when the title was still in production, and the illustrious George Kamitani himself gave me a product overview of we'd ultimate be delivering.

I have to admit, at the time I didn't quite understand it...
Jun 19, 2020 10 tweets 2 min read
Instead of talking about how much I owe Aaron and how amazing a friend he's been, I will post an anecdote. As part of our grassroots efforts to promote SEGA and Project DIVA, Aaron had roped me into this initiative we called the DIVA Tour, a list of anime cons we went around to in 2013 and 2014, with panels and makeshift PDF1 booths.
Apr 28, 2020 4 tweets 2 min read
Happy Sakura Wars Launch Day!

This is a pretty big moment for this legendary series, with its first SEGA-published release in the West... well... ever!… Image Sakura Wars has always been one of those "would it be nice..." localization dream projects within the organization, but the opportunity has just never really presented itself nor honestly made sense to spin up. When development decided to spin this one up, we knew it was time.
Mar 31, 2020 7 tweets 2 min read
Persona 5 Royal launchs today! Such a monumental undertaking all for our teams across the world. It's a culmination of two separate projects, and I'm so proud of the team that put it together. Image This involved teams in Japan, Korea, the US, Italy, the UK, and Canada to create not only a massive game with more than 4 million JPCs of dialog and text, but get that into five languages (I'm not counting the Asian language version, that's a whole different beast).
Feb 12, 2020 4 tweets 1 min read
When we set the Yakuza Remasters in motion, I told the team that we unfortunately didn't have the time to reloc them from scratch and to focus on aligning with the post-Y0 styling and fixing inconsistencies. I gave them some pretty gnarly speed targets to keep it on track. Well they did it. 6 million JPC later, we find ourselves with every mainline Yakuza title, in English, on one platform, worked by the same group under the same philosophy. That's probably over 10 million JPC done since 2016.
Jan 1, 2020 5 tweets 1 min read
What does one watch on New Year's Eve if they only subscribe to streaming services and don't get TV reception? Actually scratch that. I'm gonna try to beat SMB3 before midnight.
Dec 15, 2019 4 tweets 1 min read
This is a good TED talk about ADHD. You should watch it.… I was diagnosed with ADHD as a kid, and as an adult, sometimes I look back and wonder to myself "nah maybe I really just wasn't trying hard enough" because I've subconsciously developed strategies to deal with it at this point. Maybe that's not fair to myself, but hey that's me.
Dec 11, 2019 4 tweets 1 min read
(poll thread) As I've mentioned before, fan mail often comes across my desk. Got one this morning asking the real questions. *ahem* :: holds up letter and reads ::

"Dear SEGA, I have a question for you: Would Shadow the Hedgehog win in a fight with..." ... Silver the Hedgehog?
Aug 24, 2019 11 tweets 2 min read
With some of the recent announcements and product chatter, I've seen some people discussing time-to-market when it comes to localization, and thought I'd spread some knowledge. So I humbly present:

Mind The Gap: J2E Time to Market - A Thread 1. Team size does matter, but only to a certain extent.

On dev side, generally localization can be performed with a pretty small team in most cases.

On loc side, the team can only grow to a certain size before quality takes a hit. There's a max throughput limit.
Feb 20, 2019 8 tweets 1 min read
Back in the states, got a lot done this time but I'm particularly happy with all the food I hit this time around. (thread) DAY 1: Deep dish pizza with craft beer (but in Japan)